In all the years we’ve been putting out business process and business change content, Richard Branson’s only come up here once—and not for anything good. But Sir Richard has a long history of doing business the right way and taking care of his people. So his well-known position that employees come first is no surprise. […]
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More every day, the most important process you can tweak in growing your business is honing your customer service. Not a little—a lot—with a laser focus on what’s working and what isn’t. Look at it every day. Improve it every day. And for Pete’s sake, don’t get caught screwing up your proprietary license plate holder customer service […]
The post “Proprietary License Plate Holder Customer Service” (Really!) appeared first on Grow Your Business.
There’s a place in the world for standards. In fact, there are lots of places where standards do everybody a ton of good. But when someone else forces a standard on you for reasons that may or may not work for you, standards feel pretty much like being whomped by a fly-swatter. And recently Google let on […]
The post When Are Google Forced Standards a Good Thing? appeared first on Grow Your Business.
There’s a right way and a wrong way to do pretty much everything. Or … there can be multiple right ways, but you need to identify one and use it. And stay away from the wrong way. I could stop there, but you know me better than that. In all seriousness, knowing the right way […]
The post The Right Way and The Wrong Way (and the difference) appeared first on Grow Your Business.
Tomorrow’s the big day. This man becomes President of The United States, and we all ask in unison what he will do next. Which has me thinking about what bosses do … you know … ever. The picture atop this page is pulled from a strip at Existential Comics (we’ve saved it here, just in case the link […]
The post What Bosses Do In ‘Business Change’ appeared first on Grow Your Business.
This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever. As much as I respect Seth Godin’s work, there’s a part of […]
The post State of the Seth Godin Tribe, 2017 appeared first on Grow Your Business.
Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of alternative press vs alternative facts even itself out? The key here is that word “alternative”. Have […]
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This morning it all came together for me, courtesy of The Donald The Actress and The Mouth. I don’t much care for awards programs. By definition they’re self-congratulatory, don’t much impact my life and aren’t terribly interesting. But I happened to catch a big piece of The Golden Globes last night, saw Meryl Streep take down […]
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In two weeks, Donald Trump will officially be the leader of the free world. I use the word “officially” because he’s been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this particular egomaniac’s fitness to govern, it’s time for some analysis. Let’s talk about What Donald […]
The post What Donald Trump Doesn’t Understand appeared first on Grow Your Business.
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up a chunk of your […]
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For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling“, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of people squirm. So let’s try it a new way: Sometimes Everybody […]
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Business change, like marriage, is often about compromise. The success of your business changes—again, as in the success of your marriage—often comes down to how you decide on and manage those compromises. Now, to Dell, I need to talk about The Great Laptop Camera Compromise. I recently found myself in the market for a new […]
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If you had the bad luck to travel a couple of days ago you likely had the opportunity to experience the non-fun that air travel has become. If you were on United Airlines you also got to experience what can be especially awful about airline customer service. One of my kids was traveling Saturday. Her […]
The post Airline Customer Service Under Duress appeared first on Grow Your Business.
When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is who you want to receive the […]
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By using HMA on your Android with a free proxy server app you are able to configure your computer to use different ip addresses in different browsers. This is hugely useful if you spend a lot of time jumping between a proxied and a clear connection.
At a few dollars a month HideMyAss Premium VPN is an awesome tool that you can use to achieve whatever it is you want to achieve by masking your location or identity. I use it constantly but I use a wide range of different devices on my network and it's kind of annoying having to set up the HideMyAss VPN Client on each and every one (especially as many of them run linux, the linux configuration is not quite as straightforward as Windows). Fortunately there is an easy solution that...
This is our list of must follow Twitter accounts for Internet marketers, check it out and feel free to add anyone you think we've missed.
40+ Internet Marketing Twitter Accounts you should follow
You can go ahead and spend hours and hours of your own time trying to work it out without help and do a half assed job if you really want to but our suggestion is that you dig a little deep, stay home this Friday night and spent a couple of dollars on one of these awesome courses.
The 30 Day Sales Machine (Linkedin)
The Periscope Profit Machine (Periscope)
Make Money on Autopilot with Autoresponders (Email Marketing)
- Have you got a product that still requires interaction from salespeople or is it something (like an amazing ebook) that can just sell itself online with no interaction at all? (HINT: If you don't you're probably wasting your time with investment in organic rankings).
- What do you actually want? Page one rankings or to actually close some business and make some money?
- How many sales a week would you need to make to profit $100 a month?
The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages. It's a chicken and egg situation, if you don't have the followers you won't get the followers.
If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page. There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about. That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.
I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a fan...
Whether the “President Donald Trump” era portends good things or bad for your business, one thing that’s certain is that the relationship between rhetoric and the law is about to change. Whether that turns out to be good or bad also remain to be seen. What I’m sure of is that the way rhetoric is used in […]
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Media Piracy is big business. SERIOUSLY big business. Even today, with video stores all but gone and many people having moved past DVD players to streaming, you’ll find guys setting up on blankets covered in DVDs in populated urban areas. Look at all those cheap titles! They might even work! So where does the idea Netflix […]
The post Netflix Eliminates Piracy (yes, seriously) appeared first on Grow Your Business.
In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in the era of Post-Truth Politics we’ve reached a point where context doesn’t matter. This is a horrifying thought for me, and I presume for […]
The post When Context Doesn’t Matter appeared first on Grow Your Business.
Houston, we have a Donald Trump problem. Now, thanks to the mess that was the US Presidential Election of 2016 there’s a content marketing problem, too. Call it The Google AMP Identity Problem. It’s not a small thing. The picture at the top of this article is a combination of how a piece I wrote earlier […]
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One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries are pretty darned disruptive. There are a surprising number of […]
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If you’ve ever tried to get customer service from Uber, the following six words probably won’t surprise you: Uber Does Not Care About You. OK, eliminate the last two. It’s really Uber does not care; the part about you is incidental. This would be a problem for most businesses, but Uber is so far ahead of […]
The post If Uber Does Not Care, Should You? appeared first on Grow Your Business.
It’s the death of the blog. Again. This time, depending on how you read the words “death of the blog”, there’s a new legitimacy to the claim. As the folks at WP Tavern point out, one of the most prolific and long-standing bloggers around has moved his blog to WordPress. WP Tavern isn’t exactly a […]
The post It’s The Death of the Blog … Again appeared first on Grow Your Business.
Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for President we could dream up. But in a couple of months Donald Trump […]
The post Donald Trump: The Social Media President appeared first on Grow Your Business.
The oldest post you’ll find here is about an outdated but still wildly-profitable component of phone bills. Way back in August 2007 I wrote a piece about The Federal Subscriber Line Charge. Fast forward to today and see if you get the connection between Federal Subscriber Line Charge and Suing a Common Carrier. With next […]
The post Suing a Common Carrier? A Federal Government Business Oddity. appeared first on Grow Your Business.
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