Breaking news: SEMrush remolds its database! The Volume — a big word for digital marketers. Unsurprisingly so, since the keyword search volume is the essential data piece for building a successful strategy. Find out about our grand update that will take the volume estimation to a new level. And look out for another particularly exciting announcement inside.
Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #SEMrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed.
SEMrush would like to proclaim 2018 the year of enhanced data. To make your business decisions more informed and your marketing strategies more considered, we are going to provide you with more precise values, extended databases, additional filters, and new reports, not to mention a couple of completely new tools.
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.
In case you weren’t aware, video content is surging at the moment. 45% of people watch over an hour of Facebook or YouTube videos every week. While brands should certainly create in-house videos to communicate with their audiences, often the best publicity comes from user-generated video content such as product reviews. See strategies that will work for your company.
Google’s mobile-first index is in progress, and once it goes live, page speed is going to be one of the most crucial ranking factors for mobile search queries.If you still haven’t made your site faster, it is time to do so! Here are some little-known ways that you can easily implement to boost your site speed like never before:
When it comes to our marketing strategies, we all could stand to improve in one aspect or another, which is why we decided to make our last #SEMrushchat of 2017 all about what we could do to improve in 2018. Not sure where you should start? Read on to see some suggestions from our chat participants so you can ramp up your digital marketing efforts this year:
Content marketing has been the most prominent marketing outfit in recent years, and video marketing has attained noteworthy importance. However, many of the brands today struggle to achieve shrewd success in regards to creating effective video content. Find out what you need to do create the kind of videos that will bring you the results that you need.
Nofollow links are detested by SEOs as much as an IRS employee is at tax time.It is simply unfair. But there is hope for the resurgence of the nofollow link. Read on and see what we discovered in our study about nofollow, anchor text, and rankings, and I promise you will look at nofollow links in a totally different light.
Outbrain has taken the time to research and find the 13 must-attend SEO, PPC and digital marketing conferences in 2018. Find out what each conference offers, what you will learn, where the conferences are held, and the cost for each.
In today’s highly competitive digital world, it’s important that companies ensure that their content marketing strategies are efficient. That’s why, during our latest SEMrushchat, we evaluated an ecommerce site that creates unique jewelry, with the help of our chat participants.
In SEO, everyone has their opinions, but what I love about SEO is that at the end of the day, data wins the argument; either it worked, or it didn’t. That is why Will Critchlow of Distilled, and I got together to talk about some SEO experiments, hopefully, some surprising ones, and some you may have tried yourself. Some of these crazy experiments will blow your mind.
Clients often have false expectations when working with SEO agencies. When these false expectations are not clarified from the beginning, they can be problematic and ruin the relationship between a SEO agency and client. In this post you will learn the most common misconceptions SEOs had when working with clients.
We write quite a bit about the most effective ways to use Facebook.
Owning or working for a small business can be extremely rewarding.
You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.
If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You're clever.
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.
We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack -- as they have in previous years.
What makes this part of the world such a beacon of creative thought?
As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”
The machines are here.
You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned?
In my opinion, we should be excited.
AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.
But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company?
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot's website pricing page. Not because it hadn't been redesigned in a few years (it hadn't), but because we saw a big conversion opportunity from a page that had a lot of untapped potential.
Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.
With more than 800 million monthly users, Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is.
The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future.
If you're anything like I am, you have mixed feelings about New Year's resolutions.
It seems like a natural time to make important changes. It's like a universal pressing of the "reset" button. Maybe that's why 41% of Americans make New Year's resolutions in the first place. But here's the thing -- only 9.2% of us are successful in achieving them.
When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all.
Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies.
It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a keynote from Intel.
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