In this blog post, I share how to use three easily obtainable PPC reports to help improve your organic search performance. I have included some videos to make understanding the process easier and some tips you do not want to miss. Keep reading to learn how to obtain the information you need.
Page load speed is both a very important user experience factor and a Google ranking factor. SEMrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Our #semrushchat community recently conducted a live-site audit of Visiondirect.co.uk. During the latest chat, they discussed various aspects that could be hindering this site’s ranking and gave suggestions on how to rectify it.Although the discussion focused on a specific site, the points discussed can be useful to your site as well.
Have you ever thought of doing an AMA yourself? From topic choice to subreddit selection to measuring ROI, the strategies and steps outlined here are everything you need to know about how to host a Reddit AMA. This guide is intended to help you achieve your marketing objectives on the web‘s massively interactive news and discussion site.
Today, every small and large e-Commerce brand has brand ambassadors in one form or another. How can you go further and address the people who are not in your direct focus now? You will find new options and strategies in this article that will help you reach more demographics, discover more marketing opportunities, and more.
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.
Voice search is quickly becoming the preferred way to conduct online searches. Is your SEO strategy ready to drive traffic to your site with voice search? Here is all you need to know about voice search, and how to optimize your content to close more sales in a mobile world. Check out these tips to position yourself for future success!
Over the past few weeks, Google rolled out an impressive number of new services and apps to make our busy lives easier and more organized. From Google Tasks to Android Chats. Read on to learn about the new video ad format to reach a wider audience, see how you can Talk to Books with Google, and how to make sure you are using Gmail’s potential to its fullest.
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
What do your users search for in your website search bar? On-site search is a clear indicator of user intent and can be a conversion multiplier for your website if done right. In last week’s #SEMrushchat, we discussed the best ways to use onsite search as a conversion multiplier with JP Sherman. JP, along with our other chat participants, had valuable insights to share. Check them out!
Content marketing can be overwhelming. Every day you have to perform hundreds of tasks at different stages of content workflow. Does it look familiar? We feel your pain. In this infographic, we`ll share with you the top problems content marketers face and how to solve them!
As a UX and CRO analyst, after having spent my previous years in customers‘ acquisition, I have become a proponent of analytics and user experience. In this article I will answer the following questions: Can better UX influence ranking for a page? How can you measure it? And if so, what should we do?I hopefully can persuade you that UX is necessary for SEO.
Sales prospecting is a rapidly changing medium but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales. Read on to find out useful tips, tricks, and tools for better sales prospecting strategies.
Billions use social media everyday, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content worked best for them and you need to see where they failed – this is where competitive analysis comes in, and SEMrush can help you with that.
Having an SSL certificate does not mean you have a secure website, and with the new European GDPR regulations fast approaching a lot of businesses may get caught out because of this misconception. Find out what you need to know and do to secure your website.
If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form.
If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, I’m here to tell you that there’s a better way -- and it’s not hard to learn.
Does Blogging Help With SEO?
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
But Google's copious algorithm updates make this tricky. And today's SEO best practices are all about relevancy and intent. Keep reading -- I'll explain.
Facebook's data privacy scandal has dominated the news these past few months. Today, the company is reporting something it's likely more excited about.
If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software.
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.
And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.
Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come in handy.
Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings.
We started Chanty from scratch. Thanks to the staircase guest blogging strategy I’m about to share, we managed to get our monthly traffic from 0 to 5-digit numbers in less than a year.
Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did.
And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually.
I'm well aware that I'm missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.
The other day, a friend of mine said he recently received several strange emails from every online company with which he has an account.
A hanging indent is when the second and subsequent lines of text on a page are indented to the right, so your first line stands out as the only line hitting the margin of the page. Typically, you’d use a hanging indent in a bibliography, Works Cited, or References page.
What is Google My Business?
GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch.
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