“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Local Listings Tips

Local-listingsEach one of the above listings hyperlinks to a Google+ web page that is controlled by way of a Google My Company account. From the Search engines+ business page, customers can click on through to your web site. This may be a supplementary step for an individual to take to achieve your web site, but provided the prominence these listings receive above natural listings, it’s worth your time and effort to optimise your listing to get the best visibility.
If you have a listing already, observe the tips below recommended by local listing services. You may be passing up on valuable traffic from local search.
Complete Your Listing
This seems obvious however when you’re a busy business proprietor, it’s easy to complete the smallest amount details. Adding information like opening hours, contact and photos info may seem like fine details, but a far more complete listing provides better user experience, that is something Google always benefits.
Make it Clickable
Way too many businesses assume that having an inventory is enough to obtain traffic just. If your listing appears okay it may get yourself a few clicks, but why not ensure it is irresistible?
Julie Bacchini ranted concerning the fact that Search engines sometimes favours listings which are clicked more than those that tend to be more relevant (closer, for instance) that is a legitimate beef, but given this approach has been taken by that Google, you need to be doing all you can to pull the user’s vision to your listing.
The easiest method to do this would be to get those coveted 5 star Google reviews. Digital Advertising Works performed a report that recommended that not merely does Search engines use its reviews exclusively (omitting solutions like Yelp), but that evaluations are the most essential ranking element in local SEO.
There are a true amount of ways your organization can encourage online reviews. Email historic and current customers with a web link to your Search engines reviews page, supplying a discount or some type of incentive if necessary.
Don’t neglect offline strategies either - leave signs inside your reception or client services area and give away business-cards sized flyers directing clients/guests to your evaluations page. Local Visibility Program have developed an One-Page Handout so you can get easy Google evaluations from customers that is another good plan in principle.
Ask happy clients to indication into Gmail and keep you an assessment (I state Gmail because almost all non-marketers still know very well what this is. Inquire someone to sign to their Google account and several will let you know they don’t possess one, despite the fact that they have Gmail).
Categorise it Properly
Help Google assist you to. You can select several category so make the most - discover the most relevant and include them into your listing.
Don’t go mad - Search engines warns that you need to select the fewest amount of categories possible - simply ensure that if your organization has several area of concentrate you reflect this in the groups you select.
Optimise your Meta data
Another part of your onsite optimisation may be the meta data on your own website. Raise the relevance of one's content to the neighborhood part of the key phrase by like the town, county and region title in each name tag.
For example, an accommodation provider in Ambleside should ‘Ambleside’ have, ‘Cumbria’ and ‘Lake District’ within their name tags and meta descriptions, space permitting. Use research volume to prioritise conditions like ‘Lake District’ and ‘Cumbria’ in the event that you can’t squeeze both in.
Schema local markup
Schema community markup is another solution to alert Google to your neighborhood campaign. This universally approved markup language helps it be easier for se's to understand important info, such as for example location information.
Add a KML Document to your Site
Keyhole Markup Vocabulary is another solution to pass local information to find engines. If your site is made in WordPress, you may use the amazing Yoast nearby SEO plugin which may be configured to include a KML file.
Citation building
Search engines is understood to place lots of faith inside citations around the internet to gauge recognition but additionally to verify that the positioning info it has stored is correct. The more occasions your tackle is cited on the internet, the more Search engines trusts the data.
The best tool to get opportunities for local citations is Whitespark, which has a trial offer but at $20 monthly for the tiny business package, it’s worth keeping your hands on.
Link building
Good old link constructing. All the usual guidelines apply and your goal is to boost your authority in Google’s eye. For the best outcomes, develop links within content concerning the local area and make use of branded anchor text message with a local concentrate, e.g. ‘Smith’s Opticians in London’.
Help somebody find this guide
Do you know anyone who has a community business and may benefit from increased traffic from Google? Share this guide using them on social email or media them this link.

Disruptive Marketing and Purple Strawberries

One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries are pretty darned disruptive. There are a surprising number of […]

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If Uber Does Not Care, Should You?

If you’ve ever tried to get customer service from Uber, the following six words probably won’t surprise you: Uber Does Not Care About You. OK, eliminate the last two. It’s really Uber does not care; the part about you is incidental. This would be a problem for most businesses, but Uber is so far ahead of […]

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It’s The Death of the Blog … Again

It’s the death of the blog. Again. This time, depending on how you read the words “death of the blog”, there’s a new legitimacy to the claim. As the folks at WP Tavern point out, one of the most prolific and long-standing bloggers around has moved his blog to WordPress. WP Tavern isn’t exactly a […]

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Donald Trump: The Social Media President

Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for President we could dream up. But in a couple of months Donald Trump […]

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Suing a Common Carrier? A Federal Government Business Oddity.

The oldest post you’ll find here is about an outdated but still wildly-profitable component of phone bills. Way back in August 2007 I wrote a piece about The Federal Subscriber Line Charge. Fast forward to today and see if you get the connection between Federal Subscriber Line Charge and Suing a Common Carrier. With next […]

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Google Pixel Data Standards

Perhaps the most important thing you can do as you create business change is establish standards. Companies like Google are great at this—and at their size can even create new standards for the rest of us. One you should not have to deal with is the new Google Pixel Data Standard. Before the Google Pixel Phone […]

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Let’s Not Do The Time Warp Again

Let’s NOT Do The Time Warp Again. Last week, the new, gussied-up-for-2016 version of Rocky Horror Picture Show debuted. And speaking as a guy who’s exactly the right age to have spent many a Friday-at-midnights making a fool of myself toward the tail end of high school I’m going to come right out and say it: […]

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It Still Takes a Village, 2016 Version

In the United States, we’re about to elect a new President and it looks like that will be Hillary Clinton. This all-but-a-certainty got me thinking about something I wrote here several years ago. Back in 2012 I wrote this piece titled It Takes a Village, giving Ms. Clinton her due, but mostly talking about how difficult my […]

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Google Pixel Data Cost Increases

So you say our post about Google Assistant Privacy didn’t quite get your attention? Maybe you’ll notice how important phones are to business change if we talk Google Pixel Data Cost Increases. Pretty much as soon as Siri took over Apple’s advertising for the iPhone, analysis of how much extra data was being consumed began. It […]

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Google Assistant Privacy

Last week, Google introduced their new Pixel and Pixel XL phones. I’m waiting for mine to arrive, which is kind of amazing all by itself; I got off technology’s bleeding edge quite a few years back. That has nothing to do with Google Assistant Privacy. The last time I jumped on the new-device bandwagon before an […]

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Google RankBrain: Search’s Last Word

Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain.   Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer a good place to spend time and money. It’s also […]

This content, Google RankBrain: Search’s Last Word first appeared at Answer Guy Central: Grow Your Business.

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‘This Software Is Functioning As Intended’

  As I’ve said here many times, perception is reality. So when a customer service representative justifies a problem you’re having by saying that something is “functioning as intended”, there’s a good chance there will be a disconnect between what that customer service rep is saying and what you hear. This has been rattling around in […]

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When Your Name Doesn’t Matter

  Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its rounds. Twitter’s confirmed that news, but things are not going to change in the […]

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Postmates Is Not About The Food

  Some time ago, I told you about a company called Spoonrocket, which delivered “home-made” meals in under ten minutes and that Spoonrocket was a great idea, doomed to failure. A couple of months ago, I was proven correct when Spoonrocket shut down. It was not about the food. Spoonrocket never quite got around to branching out the […]

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Thank You, Donald Trump

Thank you, Donald Trump. By amassing enough delegates to this summer’s Republican Convention to cause your only real competitor to drop out, you’ve changed American politics forever. For the better.   Unless you subscribe to the theory that business is politics, Answer Guy Central isn’t a place where we discuss politics terribly often. I’ll throw out […]

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VideoConferencing Gets Real with Chromebase

Ever found yourself thinking “it’s time videoconferencing gets real”? It just did.   The picture you see here is of a new Chrome-based computer from Google and Acer. The Chromebase 24 is an all-in-one, touch-enabled desk-or-wall-mountable computer that’s been optimized for videoconferencing. And that doesn’t mean what you think it does. Sure, the Chromebase 24 has […]

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Native Advertisements, Kim Kardashian, and the FTC

In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed up on the idea when it turned out that the lovely Kim Kardashian […]

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The Content Writing Series | How to write good content

Our four part series on Content Writing is now ready for your reading pleasure.  In this series we take you through from topic selection to adding interactive content:

How to choose topics

In this part of the series we look at where to get the all important ideas for what to publish...

One reason so many bloggers fail: Remember quality!

The biggest reason that we see blogs not make it, remember that if you're producing good content you may as well not produce content at all.

Keywords and LSI, what to consider when you're structuring your content

Here we take a look at keyword placement and how Google sees synonyms.

Getting interactive: Free resources to add to your posts to increase engagement

Here we look at some different ideas you can use to keep people reading your content.

This is a series of related posts from The SEO Concept, be sure to keep checking back for updates as we will continue to add relevant links to other posts to this page...

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How to get traffic from Facebook without buying ads | Why I gave Facebook pages a second chance

I don't really like Facebook, particularly for marketing purposes.  I used to love it, back when it was more of a level playing field and it was actually possible to get organic results.  These days it seems that the Social Media platform has moved way too far in the direction of supporting only those who give it money and not those who don't.  There is a clear argument in favor of the decision that Facebook has made to penalize pages that are not on their advertising platform.

Image courtesy of  atrzsamui at freedigitalphotos.net

The argument is not as clear cut as it seems

Or at least there is a clear argument on the surface.  There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services.  Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out.  I wasn't the only marketer that did this, as Copyblogger demonstrates in this post.  The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...

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Search Engine Marketing and Optimization in China | The Internet Censorship Series - Special report

Government filtering of the Internet in China is old news, the Chinese Government has long had a very proactive approach to limiting their citizen's access to information.  Often referred to as the "Great Firewall of China" the filter blocks a range of different sites that are hugely popular in other countries including but not limited to Facebook and Twitter.   In this article we take a look at what this means for SEO professionals who are trying to engage the Chinese market.

Image courtesy of seaskylab at FreeDigitalPhotos.net

The Chinese Government: It didn't happen!

China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information.  For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets.  The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.

The return of Hong Kong and Macau and what it meant for policymakers

China has always been an...

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Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media

After the success of my post yesterday on how to scrape YouTube for local B2B sales leads I thought it might be a nice idea to give you some tips about how to leverage Google to build your database.  It is easy enough for people to say that these things are not directly related to SEO.

Image courtesy of pakron at Freedigitalphotos.net

As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer.  Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.

Such as lead generation.  Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.

On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.

Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries.  I've data mined for SEO cold...

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Scraping YouTube | The best way to get local sales leads

One of the first rules of so called "Video SEO" is that, if you've got an offline business, you want to make sure not only that your calls to action are in place but also that your contact details are liberally sprinkled throughout your title, description and the video itself.  What this trend has inadvertently given people who want niche-targeted leads in a specific area is a very quick, simple and straightforward way to scrape YouTube for numbers.

It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts.  In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.

Image courtesy of winnond via freedigitalphotos.net

Scraping YouTube in this way is about quality, not volume

There are ways you can ninja this process by leveraging the YouTube API but I'm not going to go into them because I don't think that this particular application is what the API is intended for.  It also takes a bit of coding and this blog really isn't about...

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SEO in 2015 | What matters and what doesn't?

Search Engine Optimization is an aspect of marketing that comes equipped with constantly shifting goal posts.  For SEO in 2015 the goal posts have shifted again, but they've shifted in a good way. Many people have published content in 2014 that suggests that SEO itself is dying, that is just not correct.

What SEO is doing is changing, and it's changing for the better.  It may not be changing for the better for SEOs that want to kick back, chill out and build traffic using automated tools.  It certainly is changing for the better for Internet users who are no longer going to be bombarded by spam but rather be rewarded with accurate information and quality content that is actually exactly what they were looking for.

SEO isn't dead, it's just changed again.  Here are ten things you can do to make sure you don't end up getting slapped around by the major Search Engines in 2015:

If it's been said once, it's been said 1000 times

Content is king, but not just any content.  The content you write for search domination in 2015 has to be good content.  Yes it needs to be keyword optimized, but not keyword stuffed.  You need to write high quality content that people are actually going to want...

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Internet Marketing in Indonesia | What marketers need to know in 2015

Marketing to an Indonesian audience is very different from what marketers who are used to western markets may be used to.  While Indonesia is not generally perceived as a wealthy country it does have an extremely large population, a substantial number of very wealth people and a high level of proximity to wealthier countries such as Singapore, Australia and Malaysia.  This means that marketers have very good reasons to target the country.  Before diving into the Indonesian market though there are a few things that marketers need to not only become aware of but remain aware of.

Languages spoken in Indonesia

While Bahasa Indonesia (literally translated that means Language Indonesia) is the primary language, Indonesia is incredibly diverse.  There are over 700 living languages in Indonesia with each region being home to a number of them.  Bahasa Indonesia is spoken by the majority of the population but certain other languages, such as Javanese are also widely spoken.  Javanese is spoken by nearly 85 million people.  Depending on how you're doing your targeting and what you're selling this could be a very important piece of information to take on board.

It is extremely important to...

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Popular blogs, what's the secret?

Every blogger does it when they are starting out.  Looking at popular blogs and wondering how they got so popular and looking at their own statistics in Google Webmaster Tools and trying to work out why they are 5678th in the search results for their desired keywords.  Becoming a popular blogger doesn't happen overnight, it takes a lot of hard work and concentration.  There are a few tricks that you can use to become popular more quickly but there is really no magic bullet that will send you straight to the top of the blogging pops.

All of the top blogs have one thing in common, great content.  They chose their niche and they stuck to it.  I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog?  Absolutely not, it already is.

The reason for posting things like that is because it is information I think that people may find useful.  The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...

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5 Fantastic Quotes about Internet and Online Marketing | SEO & SEM Quotes

This is a list of some of my favorite quotes about traditional marketing and how we can apply them to SEO and SEM.  The reality is that the world of marketing and that of people hasn't changed all that much, all that has changed is the way that we deliver our message.  So here goes, 5 quotes about marketing and my interpretation of how they apply to the new frontier of social media and search engine marketing.

Image couresty of via David Castillo Dominici Freedigitalphotos.net

My reasons for posting this list will become clear when I post a breakdown in a couple of weeks.  In the meantime, here are 5 of the best online and internet marketing quotes for your viewing pleasure:

Use the tools at your disposal..

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This 

How does this apply to online marketing?
It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better.  We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!

It's still about...

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What is SEO | Search Engine Optimization explained

I wanted to take some time out from pushing lead generating tools, comparing web hosts and getting technical with SEO and instead look at what Search Engine Optimization is in layman's terms.  Why does SEO matter and, more importantly, why does it matter to your business.  This post is going to be relatively brief, very much to the point and hopefully once you've read it you will have a much stronger understanding of why it is that you should hire an SEO company and why search engine optimization is probably the most important part of your marketing strategy in 2015.

What is SEO?

SEO as I'm sure you know by now stands for Search Engine Optimization.  There's no magic about optimizing your website, it's a very simple thing to do but it is very time consuming.  It is the only way to get yourself to the top of the search engine results pages without spending money on Adsense or something similar.  If you are hoping that your website is going to actually produce organic leads then you should care about SEO.

Why you shouldn't try to do SEO yourself

Chances are, especially if you are a small business with a website that you're trying to get up the Google rankings, you're probably doing a...

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FatCow vs GoDaddy | Cheap web hosting companies compared

FatCow and GoDaddy are two hosting companies that most people who need hosting services are more than likely to come across in their search for the best value web hosting and domain registration services.  To be honest, their service offerings are both much of a muchness, but there are some key differences between GoDaddy and FatCow that you need to consider before making a final decision on the best web hosting service for your website.

Before we begin, a disclaimer.  One of Google's most important ranking factors is site load speed. As with any shared host you are going to have issues with this from both of these providers.  If load speed is seriously important to you then we suggest going with a dedicated server.  That said, shared hosting platforms are more than enough for most people and here is a breakdown of what we think about the two compared.

FatCow vs GoDaddy: Support
Advantage: FatCow

Over the years I've had quite a few clients hosted with both service providers.  Support is not an issue until you really need it and I've found myself on more than one occasion in need of support from both FatCow and GoDaddy.  

In my experience, GoDaddy responds more quickly but responses...

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Twitter followers: How to get 20-30 new targeted followers a day

Targeted Twitter followers can be hard to come by if you're not using the microblogging platform properly.  There are a couple of simple rules you can follow to make sure that you build a niche-specific, highly targeted Twitter network quickly.  One that actually drives you traffic and business and one that is not populated by "empty eggs".

First off, let's take a look at why you would want a substantial Twitter following.

What a large Twitter following brings your business

Twitter is the world's largest social network, that means that there is a huge potential audience for your products, promotions and marketing material.  Take a look at the below infographic (which we published back in 2014) for a few relevant metrics:

The great thing about followers on Twitter is that they are opt-in.  What does that mean?  It means that anyone who is following your account has chosen to do so.  Leads that are opt-in are far more likely to convert as long as you target your efforts properly when you're building your Twitter list (which I'm going to refer to as your Twist for the rest of this article, partly because I can and partly because it sounds cool).

The problem with most ways that quickly...

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