From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.
SEMrush is proud to be the winner of the US Search Awards for “Best SEO Software Suite”. We are honored to be recognized by the most experienced industry experts at an extraordinary ceremony in Las Vegas, USA.
SEMrush conducted a ranking factor study that indicates that high user engagement correlates to good rankings. This article gives tips on how to optimize your website for two of these visitor satisfaction metrics: time spent on site and site speed.
Do you want to spice up your advertising game and make your ads more effective? During the most recent #SEMrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.
Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.
Managing your social media accounts is time-consuming. These social media management tools will help you manage multiple accounts, create awesome content and optimise your routine tasks
Google News Digest: The Arrival of the Mobile-First Index, Parallel Tracking for Ads, and a Payment Service From Google
In this digest find the latest news from Google: from the long-awaited arrival of the mobile-first index, to parallel tracking for ads, introduction of new payment service and much more that happened between October 18 - November 1.
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...
What’s the current state of link building? It turns out it’s still alive and kicking! Naturally, the question then becomes how do SEOs build links these days? To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts to learn about the link building methods that work best for them. Key fundings are summarized in this article.
In anticipation of all Hallow‘s Eve, we decided to talk about the type of nightmares that all business‘s have — from empty sales funnels, to no brand loyalty, and other spooky things
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Struggle with getting local traffic? Want to get an unprecedented visibility to your website? In this post you will find a step-by-step guide on how to get into the Local Pack and get as many local traffic as it gets.
Blogging is a powerful marketing tool. To help you get the best out of your blog, we have gathered a list of 8 SEMrush tools that will help you streamline the routine of content creation and let your creative side thrive.
In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines.
The main ingredients for a good content are well known — coherent writing, illustrative visuals, and the keen desire to help the user. But you wouldn‘t get far without the right SEO tools. Here are a few tips on how to take your content to the next level.
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada.
When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor.
The intimidators. The slackers. The credit-takers. The "I actually have another favor to ask"-ers.
I'm obsessed with fall and I don't care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented-candle, and ask Alexa to turn up the "Spooky Sounds," because fall is here and I am here for it.
When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it.
What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?
First and foremost, I need to give credit where credit is due.
The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, "We Analyzed 100 Million Headlines. Here’s What We Learned."
Yes -- I even borrowed the headline structure.
Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
Here's the thing: Many, many businesses are perfectly trustworthy -- including yours, we hope.
This is a longer article.
When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.
It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
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