There have been many vital updates from Google that have come to our attention in the last couple of weeks, including the availability of Google My Business app, the launch of a new website audit portal, and the unveiling of a major update to the PageSpeed Insights tool. Also, TrueView for Reach and Ad Sequencing are now out of beta and are available to all brands globally.
Discover everything you need to increase ecommerce website traffic and boost your sales. Hallam agency and SEMrush have worked in partnership to bring this post to you so you can assess where you stand online. Reveal data-driven best practices to ensure that you are following all best practices to get an edge on the competition.
When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. Robyn gave us a ton of information Amazon sellers can use.
If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out six important things advertisers should pay attention to.
The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
We have analyzed 1300 online shops with over 5 million pages in total to find out what technical and SEO mistakes are the most common. SEO experts from all around the world shared their expertise and commented on the study.
After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan.
Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask. Here we will go in depth on 9 areas within Google Analytics that can provide actionable insights into your website, your customers and your business.
Facebook Live is great, but as with any kind of social media marketing, you need to proceed with caution. Blindly jumping in and assuming your video will make an impact is a bad idea — period. In this article you will find tips and strategies to help you ensure your live videos are effective and will reach your target audiences.
We know what a challenge it is to create consistent content for social media and to add to the challenge, you have to come up with attractive, high-quality images that will appeal to multiple audiences. SEMrush understands how difficult it can be to find and create enough images to keep your social media performance strong, and we wanted to help. So, we created the Image Editor feature.
Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves. It’s peaceful. Perfect for thinking. And so you do, scribbling down your thoughts with one hand and drinking a martini with the other. You’re(...)
The post How to Become a Freelance Writer and Get Paid $200 – $1K per Post appeared first on Smart Blogger.
What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.
As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2019!
The Topic Research tool generates subtopics, sorted by volume, to see what people are querying regarding their main topic. With the Topic Research tool, you can find Black Friday deals, coupons, and ads for your favorite stores. This can be taken down to a local level, or kept on a national level as well!
When it comes to competitive niches in SEO, food blogging is often at the top. With so many similar recipes, guides and tutorial videos, the competition is fierce. If you are hoping to rank well in the food blogger industry, there is one go-to-expert you have to talk to, Casey Markee.
In this article, we describe the main ways of finding new prospective affiliates and offer a simple method of assessing their salesmanship with the help of the SEMrush Competitive Research toolkit.
Google news updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and much more. Keep reading to find out all the information you need to know.
SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.
If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and SEMrush’s Display Advertising report as the main data source.
There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose. Not only is there a(...)
The post 7 Editing Tips That’ll Make You a Better Writer (with Examples!) appeared first on Smart Blogger.
With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with SEMrush in under an hour!
When I stumble upon a website with five pop-ups visible at the same time, I have only one thought on my mind: stop it! But, is this the problem of the pop-up itself or the manner in which it is delivered? In this article, you will learn seven rules that will help you create pop-ups that work.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO, strategies, platforms, and audits.
Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow.
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