“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

8 Key Tips for Improving Your Site’s User Experience

8 Key Tips for Improving Your Site’s User Experience

From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.

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Facebook’s Latest Plan for Fake News

Facebook’s Latest Plan for Fake News

Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.

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Semantic HTML5 for Content Writers – The Essential Guide

Semantic HTML5 for Content Writers – The Essential Guide

Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...

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Top 5 Link Building Methods for 2018 According to Advanced SEOs

Top 5 Link Building Methods for 2018 According to Advanced SEOs

What’s the current state of link building? It turns out it’s still alive and kicking! Naturally, the question then becomes how do SEOs build links these days? To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts to learn about the link building methods that work best for them. Key fundings are summarized in this article.

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How to Optimize a Remarketing Campaign That Delivers

How to Optimize a Remarketing Campaign That Delivers

Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.

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What NOT To Do When Writing a Meta Description

What NOT To Do When Writing a Meta Description

Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.

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SEMrush Toolkit For Bloggers

SEMrush Toolkit For Bloggers

Blogging is a powerful marketing tool. To help you get the best out of your blog, we have gathered a list of 8 SEMrush tools that will help you streamline the routine of content creation and let your creative side thrive.

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Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable]

Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable]

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it.

What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

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20 Creative Agencies You Should Follow on Instagram

20 Creative Agencies You Should Follow on Instagram

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.

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8 Digital Marketing Trends Set to Expire by 2018

8 Digital Marketing Trends Set to Expire by 2018

When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. 

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13 Email Examples That Totally Nailed Personalization

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If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.

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How to Use Facebook Live: The Ultimate Guide

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In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.

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