“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

5 Things to Know About Voice Search and Bing

5 Things to Know About Voice Search and Bing

Voice-powered digital assistants like Siri and Cortana are constantly improving, and smart devices entirely powered by voice – like Amazon Echo and Google Home – are enjoying a surge of popularity right now. As it turns out, Bing is more involved than even Google, and your business can take advantage.

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Concepts of Advanced On-Page SEO #semrushchat

Concepts of Advanced On-Page SEO #semrushchat

This post isn’t about the importance of tags and title optimization or the basics of SEO. Instead, it is intended to provide some advanced on-page SEO techniques that are less talked about, but still significant for anyone with an online presence. To help you become an SEO expert on these issues, we invited Jenny Halasz to our SEMrushchat.

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On-Page Boot Camp: How To Identify Striking Distance Keywords

On-Page Boot Camp: How To Identify Striking Distance Keywords

In the series of 4 short videos, A.J. Ghergich, an SEO pro and founder of Ghergich & Co. will explain how the combination of effortless techniques and the SEMrush toolkit can help you gain a lot of relevant traffic in no time. In this video, A.J. shows how to identify keywords that guarantee you a quick win and use them to the best advantage. This is the first video of the series.

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Greet Your New Subscribers with Engaging Welcome Emails

Greet Your New Subscribers with Engaging Welcome Emails

How do you feel when you start a new job? Anxious, right?That’s why good employers offer some sort of formal onboarding process for new employees. This way, new employees can get a better feel for what they are getting into and set their expectations accordingly.

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B2B Remarketing: Boost Your ROI in Three Easy Steps

B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.

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How to Write Great Schema Markup for Your Company

How to Write Great Schema Markup for Your Company

This article takes you through the steps and best practices when adding structured Schema.org markup for your company to your website, including which format to use, what information you should provide (and why), how to choose a category, how to push your markup further, how to test your markup, and several little-known tips and tricks that will lift your markup above your competition‘s.

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SEMrush Ranking Factors Study 2017 — Methodology Demystified

SEMrush Ranking Factors Study 2017 — Methodology Demystified

Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.

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Semantic Search and Content Marketing #SEMrushchat

Semantic Search and Content Marketing #SEMrushchat

Semantic search will continue to shape the way marketers build their content strategy. So, understanding the future of semantic search will allow you to optimize your articles for a specific intent and achieve success in the SERPs. See the recommendations Dido Grigorov & our #SEMrushchat audience discussed last week.

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Tips for Optimizing Your Website for Mobile in India

Tips for Optimizing Your Website for Mobile in India

India is one of the most competitive and dynamic markets in terms of mobile usage. When it comes to smartphones, India’s Mobilegeddon is happening right now, as 70-75% of its total web searches are performed from a mobile device. We called up India’s renowned Mobile SEO experts to ask what thoughts they have about the state of mobile affairs in India.

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How to Uncover Your Competitors’ Social Media Strategies

How to Uncover Your Competitors’ Social Media Strategies

Billions use social media everyday, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content worked best for them and you need to see where they failed – this is where competitive analysis comes in, and SEMrush can help you with that.

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Steal Your Competitors’ Traffic with Content Gap Analysis

Steal Your Competitors’ Traffic with Content Gap Analysis

This content audit and gap analysis works no matter what stage your website is in, whether your client has just onboarded or has been with you for nearly a decade. Plus, the beauty of automation courtesy of integrating the SEMRush platform and Google Sheets tools means you can spend more time analyzing--and less time copying and pasting between CSVs--while diagnosing your client’s site.

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The Ultimate Facebook Ads Audit Guide #semrushchat

The Ultimate Facebook Ads Audit Guide #semrushchat

A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrushchat.

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29 of the Best Office Pranks & Practical Jokes to Use at Work

29 of the Best Office Pranks & Practical Jokes to Use at Work

For anyone who's watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. As I said -- classic. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office?

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Marketers Weigh In: Instagram or Snapchat Stories?

Marketers Weigh In: Instagram or Snapchat Stories?

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack?

It's okay -- so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.

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Speakers | Grow with HubSpot Sydney 2017

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Here's where you can meet all our speakers at today's event and find details on each of their sessions.  

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. 

 

Enjoy!

 

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How to Write an Introduction: A Simplified Guide

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Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?

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How to Write a Video Script [Template + Video]

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Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.

We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell.

What happens at the end of the story is a little different, though.

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How to Do ABM Without Selling Your Soul

How to Do ABM Without Selling Your Soul

Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that --- when used correctly --- make the thing they complement way better.

But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.

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How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.

Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.

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22 of the Best Motivational Speeches of All Time

22 of the Best Motivational Speeches of All Time

It was halftime during one of my 7th grade football games. And we were losing 14 - 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over.

That’s when our assistant coach bursted through our circle and shattered our pity party, delivering one of the best motivational speeches I’ve heard to this day.

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9 Brands That Thrive Without a Traditional Marketing Budget

9 Brands That Thrive Without a Traditional Marketing Budget

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.

But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

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