“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Organize Your Marketing Campaign with SEMrush

How to Organize Your Marketing Campaign with SEMrush

We’ve built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done, faster. In this article I’ll show you how to use this tool to organize your marketing campaigns easily and consistently and save yourself some time.

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Community Building: How to Win Fans and Influence Users #SEMrushchat

Community Building: How to Win Fans and Influence Users #SEMrushchat

An essential element of brand success, a loyal social community, is often overlooked in a company‘s pursuit of its scaling and sales goals. Cultivating a community of devoted customers can pay rich dividends not only in terms of securing a stream of sales and growing your company, but by fostering brand advocates that can provide you with a wealth of data to inform strategy.

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SEO and PPC: 4 Data-Driven Tricks to Find the Optimal Mix of Organic and Paid Strategies

SEO and PPC: 4 Data-Driven Tricks to Find the Optimal Mix of Organic and Paid Strategies

Taking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with SEMrush so that you can choose the best strategy for you.

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Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.

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7 Ways To Increase Your Organic Facebook Reach

7 Ways To Increase Your Organic Facebook Reach

The imminent death of Facebook has been loudly proclaimed on many occasions. But with the latest News Feed algorithm changes prioritising ‘meaningful engagement‘ over all else, is this really the end for businesses and marketers on Facebook? Discover 7 effective ways to maintain and increase your organic reach by adhering to Facebook‘s new engagement metrics.

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10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines

Sucks, doesn’t it? You know how important headlines are. You know the success of your blog hinges on your headlines. And you know that yours aren’t getting the job done. Your blog posts just sit there collecting e-dust because your headlines barely get clicked. So what are you doing wrong? What are your headlines missing?(...)

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Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon

What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)

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595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch? Maybe a little personality or pizzazz – that extra little “oomph” that makes your reader pay attention? Well, good news: “Power words” are the answer, and you can put them in place in a matter of minutes. This post gives you a reference lists(...)

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This Is How 10 Bloggers in Different Niches Make $1 Million+ per Year

Do you ever have doubts? You’re building your blog, hoping to one day turn it into a full-time income, but you have no guarantees it will ever pay off. What if this blog you created is doomed to fail? What if you’re wasting your time? What if you’re fooling yourself thinking this will ever lead(...)

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Writer’s Block: 27 Techniques to Overcome It Forever

Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished.  Stone-dry. You’re not just bored or tired. No, no. This is far(...)

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WordPress Hosting: A Brutally Honest Guide That’ll Save You Money

This is painful to say, but… Most of what’s published out there about WordPress hosting is total BS. Not just incomplete information. Not just half-truths. I’m talking outright lies and boldfaced scams. You can’t even get straightforward answers to basic questions like… Should you go to the trouble of setting up a WordPress site or(...)

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How to Write Blog Comments That Stand Out (Plus Examples!)

You’ve heard the advice a million times. Write great comments on popular blogs, and your blog will grow. Why, it’s so easy even a caveman can do it! And it’s true — comments can be powerful. A great comment can land you on the radar of a popular blogger — the kind of super-connected influencer(...)

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How to Make Money Blogging: The $5.3 Million Case Study

There are lots of guides out there about how to make money blogging, but here’s what makes this one different: I’ve taken three different blogs to over $1 million per year. In fact, the blog you’re reading right now has made a total of $5.3 million. And in this post, I’m going to give you(...)

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Why You Shouldn’t Start a Podcast or YouTube Channel (Seriously)

You’ve seen it for yourself. These days, there are a gazillion different ways to broadcast your thoughts online. Blogging, podcasting, YouTube, Instagram, Snapchat — the options are overwhelming. Are you supposed to do all of them? If not, which ones are most important? What if you are talented in one medium and terrible in another?(...)

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Affiliate Marketing for Beginners: A Step-By-Step, Comprehensive Guide

If you’ve ever wondered how to earn passive income from your website, this post is going to become your new Bible. Not only am I going to teach you the basics of affiliate marketing, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions of dollars(...)

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SEO and Topic Hubs #SEMrushchat

SEO and Topic Hubs #SEMrushchat

Topic hubs and topic clusters have been around at the intersect of SEO and content marketing for a long time. However, with the increasing information overload and PR noise, topic hubs have once more become important in the scheme of things, especially for brand differentiation and establishing authority. We invited Dan Shure to shed some light on the purpose, nature, and effectiveness of topic hubs.

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Local Video Marketing Tips and Strategies

Local Video Marketing Tips and Strategies

Local video marketing is one of the best ways to promote your business or service. In this blog post, you will learn how to get started and why you must include video in your marketing mix. You also see real video examples of businesses using video for marketing their products or services locally.

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How to Use Instagram Stories to Build Your Audience

How to Use Instagram Stories to Build Your Audience

If you haven’t used Instagram Stories in your marketing strategy yet, you’re missing out on a lot. Learn how to leverage them successfully to create greater brand awareness, engagement, and conversions. In this post, I’ll be discussing the best ways to engage more people on Instagram Stories.

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Technical SEO Tactics for 2018 and Beyond #SEMrushchat

Technical SEO Tactics for 2018 and Beyond #SEMrushchat

Last week, SEO consultant Peter Mead joined us to discuss SEO audits and on-page tweaks yet again (we never seem to have enough of technical SEO here on #SEMrushchat!). He had a lot to share on quick-win tactics, keeping up with trends, tracking performance, and other SEO nuances. Here are some of the key takeaways from the chat, so, grab a coffee and read on…

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6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.

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The Complete Guide: How to Identify Intent in Search

The Complete Guide: How to Identify Intent in Search

Understanding and matching the searcher‘s intent has become fundamental for SEOs. This article focuses on how to identify intent by dissecting queries into their component parts, to glean meaning and segment queries by intent stage. This is the first of three articles in this series.

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