With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with SEMrush in under an hour!
When I stumble upon a website with five pop-ups visible at the same time, I have only one thought on my mind: stop it! But, is this the problem of the pop-up itself or the manner in which it is delivered? In this article, you will learn seven rules that will help you create pop-ups that work.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO, strategies, platforms, and audits.
Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow.
Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space. And, he does this by being unique, creative, and honest with the companies he works with. Keep reading for some extremely valuable insights.
So, you’d like to take blogging for a test drive, eh? See if you like it or not before ponying up the bucks for a complete self-hosted WordPress setup? You’ve probably heard you can start a blog for free, and indeed you can. The big question is: What’s the best free blogging platform right now?(...)
The post The 5 Best Free Blogging Platforms in 2019 (100% Unbiased) appeared first on Smart Blogger.
When was the last time you checked out your GMB Knowledge Panel? If it has been a while, you need to double check your information to ensure all of your information is added and correct. Here is what a standard KP looks like, using SEMrush as the example.
Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for. This process gives you the ability to quickly evaluate large keyword sets so you apply the appropriate SEO strategy from the start.
I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.
With other social media platforms quickly gaining traction, is Snapchat still worth it for your business? Or is it on the verge of disappearing as well? In this article, we brought you the complete breakdown on everything Snapchat, as well as some expert insight from a few special guests.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.
How do you promote your product when there’s nothing new to report? In this post, you‘ll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with SEMrush!
When you‘re new to a software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics. We’ll show you around our world, so you can start harnessing 100% of SEMrush power.
Building a strong backlink profile of reputable authority sites is challenging, requiring hard work and patience. In this blog post, you will learn five proven strategies for creating relevant, useful and research-based content to attract high-caliber links from the leaders in your industry niche.
Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy. Optimizing a single-location business for local search is easy, but if you run a chain, increasing the visibility of each location can be a challenge.
Let’s begin with a simple fact: Anyone can start a blog, but not anyone can start a blog other people want to read. In the throes of self-pity, you might be tempted to believe it’s because of the fickleness of human nature, a lack of influential connections, or perhaps the realization of how difficult building(...)
The post What to Blog About: The Data-Driven Guide to Choosing Blog Topics appeared first on Smart Blogger.
We’ve built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done, faster. In this article I’ll show you how to use this tool to organize your marketing campaigns easily and consistently and save yourself some time.
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.
Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Getting started doesn‘t have to be complicated. Your Amazon PPC journey starts with the launch plan outlined in this article.
Good quality navigation is a must when it comes to designing e-commerce websites. Explore some of the best examples of e-commerce navigation to increase your sales.
Find out how to measure the impact Google For Jobs is having on your business, how many of your jobs can be indexed by Google, and learn three things you might not know about Google’s relatively young product.
An essential element of brand success, a loyal social community, is often overlooked in a company‘s pursuit of its scaling and sales goals. Cultivating a community of devoted customers can pay rich dividends not only in terms of securing a stream of sales and growing your company, but by fostering brand advocates that can provide you with a wealth of data to inform strategy.
When Ben Gomes, Google VP of Search, took to the stage at Google‘s future of Search event, it wasn‘t just to celebrate their 20th-anniversary but to paint a picture for the future of search and how Google will be working to “make information more accessible and useful for people everywhere.”
We doubled our newsletter signups by 700% this year. Take a look at the A/B tests we ran to help determine the best email capture method for your site. And, learn tips and strategies for improving your email marketing.
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