“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

12 Important SEO Tips for Shopify Ecommerce Platform

12 Important SEO Tips for Shopify Ecommerce Platform

If you are running a Shopify e-commerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify e-commerce store to increase online visibility.

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A Guide for Buying Domains

A Guide for Buying Domains

Buying the perfect domain is getting harder and harder with most of the .coms already gone. So what other options does a business have? Find out all of your options and what strategies you should use in this guide.

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The Ultimate Calendar of Digital Marketing Events

The Ultimate Calendar of Digital Marketing Events

We’ve compiled a comprehensive calendar of digital marketing events and conferences across the globe in 2017, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.

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SEO Quick Wins From a Technical Check #semrushchat

SEO Quick Wins From a Technical Check #semrushchat

Winning the SEO game goes far beyond optimization and requires continuous maintenance, testing, monitoring, and analyzing. It takes time to show value and deliver benefits. Luckily, not all search engine optimization activities are time-consuming. To discuss SEO techniques that will help you show your expertise and bring value we invited Patrick Stox to join us on #SEMrushchat.

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Staying Up To Date with Google's Algorithm Updates #semrushchat

Staying Up To Date with Google's Algorithm Updates #semrushchat

Google has a very complex algorithm for serving its search results, and the algorithms change on a regular basis, which ensures that its users are offered the most relevant search results. For site owners, this means that they need to keep their eyes open for new trends and environmental changes that happen on the search landscape. See which areas you need to keep an eye on.

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The 27 Best Instagram Accounts for Design Inspiration

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Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It's as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes -- or bus seats, or lunch breaks.

That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery -- a social portfolio, if you will.

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Finding the Best Search Terms for Your Business: 10 Tools and Tips

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Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.

The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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The 14 Coolest Beer Label Designs You've Ever Seen

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While it's certainly important for a beer to taste good, there's no denying that packaging has a big influence on people's buying decisions.

Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.

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How to Make the Most of a 30-Minute Phone Interview

How to Make the Most of a 30-Minute Phone Interview

Hiring good people can be difficult, time-consuming, and costly. If you're in a constant cycle of hiring, I don't have to tell you about the time warp it can cause -- but what about the cost?

The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews the more likely you are to take shortcuts and make mistakes.

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