“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Create a Retargeting Campaign Using Content You Already Have

How to Create a Retargeting Campaign Using Content You Already Have

There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.

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How to Find Your Viral Loop

How to Find Your Viral Loop

A major factor in obtaining fast growth by implementing an irresistible viral loop, but that is a lot easier to do than it sounds. In this article I breakdown and explain a few proven types of viral loops, how to choose which one will best suit you and I provide a few examples of highly successful campaigns that have created fast and (generally) sustainable growth.

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International e-Commerce: 18 Experts From 9 Countries Share Their Experience

International e-Commerce: 18 Experts From 9 Countries Share Their Experience

The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysis of constantly changing market. Strategic monitoring is a real challenge, especially for e-commerce businesses that are trying to go international. To help online retailers understand specifics of foreign markets, we collected tips of e-commerce experts from different countries.

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How to Maximize the Value of Every Piece of Content #SEMrushchat Recap

How to Maximize the Value of Every Piece of Content #SEMrushchat Recap

In last week’s #SEMrushchat, executive editor of Search Engine Journal Danny Goodwin tuned in to share the insight he has gained and some of the strategies he uses while managing the industry-leading publication. Both Danny and many of our other chat participants had a lot of great advice on how to maximize the value of your content. Check out their tips!

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Most Important SEO Metrics to Consider in 2018

Most Important SEO Metrics to Consider in 2018

Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?

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How to Run a Global Social Media Campaign with SEMrush

How to Run a Global Social Media Campaign with SEMrush

Like any other big international company, we are well aware of what it takes to run international marketing campaigns. SEMrush’s products are targeted at multiple markets, including both English and non-English speaking countries.In this guide, I will share our best practices in running global social media campaigns and suggest some of the handiest tools from our arsenal to help you throughout.

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Using SEO to Drum Up — and Automate Lead Generation

Using SEO to Drum Up — and Automate Lead Generation

There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.

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Google News Digest: Confirmed Speed Update for Mobile Search, an Enhanced Google My Business and Ads Powered By Machine Learning

Google News Digest: Confirmed Speed Update for Mobile Search, an Enhanced Google My Business and Ads Powered By Machine Learning

We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podcast called Search Marketing Scoop – a new podcast on Facebook Live regarding Google Updates.

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The Beginner's Guide to Identifying and Recovering from a Google Penalty

The Beginner's Guide to Identifying and Recovering from a Google Penalty

Getting started in the SEO industry can be incredibly overwhelming. It‘s easy to get lost when you are constantly flooded with information using terms like Penguin, Panda, and Fred. In this article, I will teach you about getting started with identifying Google penalties and how to move forward with the clean-up process to get your SEO efforts back on track.

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The Elements Every Successful Brand Ambassador Program Needs #SEMrushchat

The Elements Every Successful Brand Ambassador Program Needs #SEMrushchat

Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #SEMrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.

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Clean Content vs. Saucy Content: Whether or Not to Curse Online

Clean Content vs. Saucy Content: Whether or Not to Curse Online

A lot of people starting up a blog or online marketing page wonder whether or not cursing is okay. One commonly asked question seems to be, “If I curse online or post controversial content, will I lose rankings?” There isn‘t an easy yes or no answer to that question since it depends on so many factors, so today we are going to look at the top considerations you need to consider.

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How to Turn Off Instagram's New "Last Online" Feature

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Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram's new setting is now turned on by default in your account.

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How to Become an Influencer in Your Industry

How to Become an Influencer in 10 Steps

Influencer marketing has skyrocketed since it first made its mark.

That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. 

And today, those qualities often come in the form of social media influencers.

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

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When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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The Ultimate Social Media Holiday Calendar for 2018 [Resource]

The Ultimate Social Media Holiday Calendar for 2018 [Resource]

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

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20 SEO Myths to Leave Behind in 2018 [Free Ebook]

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Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legend.

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The 10 Funniest Parody Twitter Accounts to Follow Right Now

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The marketing spoof is one of the best and worst institutions in our industry.

Done well, it can result in one hilarious comedy skit after another, like SNL's recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple's advertising has been parodied so far and wide over the last decade, there may be more fake "Mac vs. PC" ads than real ones.

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How to Be Efficient: 7 Science-Backed Ways to Build Speed as a Habit

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My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he would start writing it at 6 AM ... that day. And the craziest part of all was that he always got A’s. I couldn’t never grasp how he could do something in a few hours that took me a full school week to do.

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