“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Google News Digest: GMB App, New Website Audit Portal, PageSpeed Insights Update, and More

Google News Digest: GMB App, New Website Audit Portal, PageSpeed Insights Update, and More

There have been many vital updates from Google that have come to our attention in the last couple of weeks, including the availability of Google My Business app, the launch of a new website audit portal, and the unveiling of a major update to the PageSpeed Insights tool. Also, TrueView for Reach and Ad Sequencing are now out of beta and are available to all brands globally.

Continue Reading

11 Ecommerce Growth Tactics

11 Ecommerce Growth Tactics

Discover everything you need to increase ecommerce website traffic and boost your sales. Hallam agency and SEMrush have worked in partnership to bring this post to you so you can assess where you stand online. Reveal data-driven best practices to ensure that you are following all best practices to get an edge on the competition.

Continue Reading

6 Key Things Worth Analyzing in your Competitors’ PPC Strategies

6 Key Things Worth Analyzing in your Competitors’ PPC Strategies

If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out six important things advertisers should pay attention to.

Continue Reading

What are Crawlability and Indexability of a Website?

What are Crawlability and Indexability of a Website?

The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.

Continue Reading

9 Analytics Insights to Help Grow Your Business

9 Analytics Insights to Help Grow Your Business

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask. Here we will go in depth on 9 areas within Google Analytics that can provide actionable insights into your website, your customers and your business.

Continue Reading

How B2B Brands are Successfully Using Facebook Live Videos

How B2B Brands are Successfully Using Facebook Live Videos

Facebook Live is great, but as with any kind of social media marketing, you need to proceed with caution. Blindly jumping in and assuming your video will make an impact is a bad idea — period. In this article you will find tips and strategies to help you ensure your live videos are effective and will reach your target audiences.

Continue Reading

How SEMrush's Image Editor Will Save You Time on Social

How SEMrush's Image Editor Will Save You Time on Social

We know what a challenge it is to create consistent content for social media and to add to the challenge, you have to come up with attractive, high-quality images that will appeal to multiple audiences. SEMrush understands how difficult it can be to find and create enough images to keep your social media performance strong, and we wanted to help. So, we created the Image Editor feature.

Continue Reading

How to Become a Freelance Writer and Get Paid $200 – $1K per Post

Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves. It’s peaceful. Perfect for thinking. And so you do, scribbling down your thoughts with one hand and drinking a martini with the other. You’re(...)

The post How to Become a Freelance Writer and Get Paid $200 – $1K per Post appeared first on Smart Blogger.

Continue Reading

What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.

Continue Reading

SEMrush Social Media Events Calendar 2019

SEMrush Social Media Events Calendar 2019

As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2019!

Continue Reading

Find the Best Black Friday Deals Using SEMrush!

Find the Best Black Friday Deals Using SEMrush!

The Topic Research tool generates subtopics, sorted by volume, to see what people are querying regarding their main topic. With the Topic Research tool, you can find Black Friday deals, coupons, and ads for your favorite stores. This can be taken down to a local level, or kept on a national level as well!

Continue Reading

[SEMrush Research]: 15 Content Optimization Practices

[SEMrush Research]: 15 Content Optimization Practices

SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.

Continue Reading

Landing Page Considerations For High-Involvement Decisions

Landing Page Considerations For High-Involvement Decisions

If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.

Continue Reading

7 Editing Tips That’ll Make You a Better Writer (with Examples!)

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose. Not only is there a(...)

The post 7 Editing Tips That’ll Make You a Better Writer (with Examples!) appeared first on Smart Blogger.

Continue Reading

Google News Digest: Targeting TV-devices, New Ads Reports, Shopping Insights and More

Google News Digest: Targeting TV-devices, New Ads Reports, Shopping Insights and More

With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.

Continue Reading

Practical Techniques to Improve Both Brand and Brand Review SERPs

Practical Techniques to Improve Both Brand and Brand Review SERPs

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!

Continue Reading

7 Rules to Get More Leads with Triggered Pop-Up Campaigns

7 Rules to Get More Leads with Triggered Pop-Up Campaigns

When I stumble upon a website with five pop-ups visible at the same time, I have only one thought on my mind: stop it! But, is this the problem of the pop-up itself or the manner in which it is delivered? In this article, you will learn seven rules that will help you create pop-ups that work.

Continue Reading

An Interview with Arsen Rabinovich on eCommerce SEO

An Interview with Arsen Rabinovich on eCommerce SEO

eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO, strategies, platforms, and audits.

Continue Reading

Interview with Damon Gochneaur: Tips for Local Businesses

Interview with Damon Gochneaur: Tips for Local Businesses

Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space. And, he does this by being unique, creative, and honest with the companies he works with. Keep reading for some extremely valuable insights.

Continue Reading

The 5 Best Free Blogging Platforms in 2019 (100% Unbiased)

So, you’d like to take blogging for a test drive, eh? See if you like it or not before ponying up the bucks for a complete self-hosted WordPress setup? You’ve probably heard you can start a blog for free, and indeed you can. The big question is: What’s the best free blogging platform right now?(...)

The post The 5 Best Free Blogging Platforms in 2019 (100% Unbiased) appeared first on Smart Blogger.

Continue Reading

More Articles ...

Copyright © 2015 Internet Marketing, SEO & SEM, Computers & IT