When SEO optimization process becomes more complicated, a go-to instrument has to go through the changes to make it easier. Read about 10 SEMrush Position Tracking features that will show you the new advanced way of work with local and mobile rankings.
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
Find out the latest e-commerce tech trends of 2018 which are dominating this year and how they will drive the momentum of the e-commerce business. We have grouped them as (a) Customer-focused trends, (b) Technology-focused trends, and (c) Engagement-focused trends.
With so much information coming out of the latest Pubcon in Texas and big announcements from Gary Illyes, we certainly have a lot to discuss – is Mobilegeddon just around the corner? And what about content? Apart from Pubcon, these last few weeks saw Google push its AMP agenda even further and, of course, Google’s big launch on Product Hunt with its Hangouts Chat, the biggest Slack rival for now.
We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. There are some actions you should take on social media platforms, as well as some things to avoid, to make sure that you don‘t needlessly offend your audience or erode hard-won trust in your business.
Should we or shouldn’t we update our Meta Descriptions? This seems to be the question on the minds of the whole SEO industry right now. Every good SEO has good intentions for their clients. And we only want to make changes when we know that there’s going to be a measurable impact. Although there is one Google update that many are still unsure of the best way forward.
There is a lot of competition in the PPC space and in organic search alike, so knowing how to knock your campaigns out of the park can make a huge difference in the growth of your business. We wanted to help with that. Kirk Williams joined us for last week’s #SEMrushchat to talk about how to create a killer Google AdWords PPC campaign in 2018
A properly implemented Amazon SEO Strategy is essential to success on Amazon. Performing Keyword Research and strategically placing search terms in your product features, titles and descriptions can make the difference. Learn Amazon Search Engine Optimization best practices to launch new products and increase your Amazon sales.
Keyword Kombat is BACK! This time, we are focusing on movies. Do you think you know a lot about movie-related keywords? Find out by playing our game and let us know what your high scores are!
Competition today is higher than it has ever been before. One of the common truths in conducting business these days is you are now facing threats across industries and verticals, rather than just geographic location. Finding crucial insights all boils down to the tools and systems you put in place. Here are three incredibly powerful tools you can use to keep an eye on the competition.
Curious about what chatbots are and how you can get on board in 2018? Read to find out the basics and how to get started!
Search engine optimization is critical for everyone and anyone that has a website. An SEO-ready site is much more likely to outrank competitors in search engines, and search engines still dictate at least 50% of online traffic. In last week’s #SEMrushchat, we discussed all the different elements that make a solid SEO strategy. We were joined by Sam McRoberts, CEO of SEO agency VUDU Marketing.
There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for SEMrush users.
At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.
Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.
Mobile World Congress (MWC) 2018 is underway in Barcelona, with major announcements emerging from the likes of Samsung, Huawei, and more.
And while the former's latest generation of smartphone, the S9 -- which is really being positioned less as a phone, and more as a camera -- stole most of the spotlight yesterday, Samsung and its counterparts all seem to be vying for the starring role in a certain emerging technology.
I’m not a morning person.
13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year.
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests.
Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform.
In over 40 countries, administrators will be able to create job listings directly from their Pages, where they'll appear throughout Facebook like any other post or ad would: the Page itself, followers' News Feeds, and Marketplace, as well as Facebook's new "Jobs" dashboard.
It's time for that March lion to roar onto the scene. Time for St. Patrick's Day, the first signs of spring, and the end of Q1.
February is coming to a close.
And being that it's a shorter month, February seems to have flown by. A lot happened in the world of tech, much of the news coming from Google.
We’ve put together another list of the major highlights from Google -- this time, for the month of February. Read on for the full recap.
Sometimes, email marketing can feel like a guessing game: will they open this, will they read that?
Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late:
Have you ever seen an article, thread, Tweet, or GIF on Twitter and thought, “I really want to save this for later?”
In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health.
Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed.
You have a tenure problem.
Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user's personal network. It was one of the first efforts from Facebook to shift its emphasis from advertisers to users -- and it would live under what the social media channel called the Explore Feed.
If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot:
In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot.
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