“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Trending Keywords and How Google Populates Results

Trending Keywords and How Google Populates Results

There is certainly a lot of truth to that as most internet marketers will only focus and fight for the top spots in the search results. But I was recently doing a deep dive in a keyword to see just how deep the rabbit hole can go and be surprised to see that by default, it doesn’t go very far at all.

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Challenges Small Business Owners Face Today #semrushchat

Challenges Small Business Owners Face Today #semrushchat

During our weekly SEMrush Chat, we decided to take a look at some common concerns and challenges that small business owners face. David Mihm, founder of Tidings, was our special guest. He and our other chat guests discussed some major issues that small businesses have to deal with and set out ways to conquer them:

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Content Marketing For Millennials - Stop Interrupting and Start Entertaining!

Content Marketing For Millennials - Stop Interrupting and Start Entertaining!

Millennials make up 21% of the US population which means that they have the direct buying power of over a trillion dollars. Moreover, they have a huge influence on the older generations and are known to be loyal customers. It is extremely crucial to target millennials in order to tap into the power of direct purchase decisions and improve sales.

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How Thrifty of a Marketer Are You?

How Thrifty of a Marketer Are You?

What is every marketer in the world’s biggest dream? To get the best results with the fewest equity injections. The biggest struggle of every potential marketing opportunity is the price. Marketers are left asking: Can I afford it or should I hold off? When it comes to budget distribution, you might think you only have one strong bet, right? We can help you determine which strategy is the perfect fit for your needs!

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4 Easy Content Hacks for Effective Lead Generation

4 Easy Content Hacks for Effective Lead Generation

Imagine logging onto Google Analytics to excitedly find out you’ve received thousands of hits this week. Then, logging onto your back-end system to realize that out of the thousands of visitors, less than expected converted to buyers. Don‘t lose website visitors due to bad content! Check out these tips to grab your visitor‘s attention and lead them towards conversion.

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The Ultimate Site Audit With SEMrush [Free PDF]

The Ultimate Site Audit With SEMrush [Free PDF]

Performing site audit can be challenging even with a handy diagnostic tool at your disposal. To guide you through that process we have put together an e-book explaining all of the mistakes that SEMrush Site Audit can help you to resolve in order for your website to flourish.

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Ultimate Guide to Online Reviews #semrushchat

Ultimate Guide to Online Reviews #semrushchat

Dealing with customer reviews and feedback requires time and a solid strategy. To help you manage a successful online reputation, we invited Thomas Ballantyne, a marketer and a local SEO speaker at SMX, Pubcon, and State of Search, to our SEMrush Chat.

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15 Ways to Use Facebook’s New Event Custom Audiences

15 Ways to Use Facebook’s New Event Custom Audiences

For those who work in event marketing or have clients that do, Facebook now allows advertisers to target people who have previously interacted with event listings and indicated that they were interested or going. Learn how to set up new event custom audiences and explore 15 ways to maximize your efforts in reaching, converting and even up-selling event attendees.

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Reputation is everything. And on the internet, that couldn't be more true.

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

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How to Create the Best Powerpoint Presentations, With Examples

How to Create the Best Powerpoint Presentations, With Examples

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

And if you're looking to get started making your own presentation, why not learn from the best of the best?

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Here Are the Top Employer Branding Challenges [New Report]

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Around here, we’re not exactly shy about our nerdiness.

We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results -- always keeping in mind what they mean for marketers.

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How to Create 30 Days Worth of Instagram Posts in One Day

How to Create 30 Days Worth of Instagram Posts in One Day

Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service?

In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How's that for a potential audience for your business?

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16 Email Subject Lines You'll Probably Want to Click

16 Email Subject Lines You'll Probably Want to Click

I'd venture to guess you get tons of emails in your inbox every day.

From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit -- it's a lot to sift through, never mind actually open.

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August Social Media News: Facebook Watch, YouTube Messaging & More

August Social Media News: Facebook Watch, YouTube Messaging & More

We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year.

We feel you -- because even though we took a summer break, social media networks sure didn't.

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.

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How to Identify Which Experiments to Run

How to Identify Which Experiments to Run

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments.

At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.

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How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts

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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.

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