We frequently do technical SEO audits of selected sites. This time, we chose thebbqdepot.com, and we brought Arsen Rabinovich, SEO expert, speaker, and founder of Los Angeles-based agency TopHatRank to examine the site and share his perspective on how to improve the SEO elements on the website. Our other chat participants jumped in with their suggestions, here‘s what they had to say:
Do you want to earn more money from your website by generating more leads and sales while making the best use of your resources? In this article, we show you how to use your own data to find the profit centers of your website and where you need to focus your resources to make more money from your SEO efforts.
Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output.
Every Local SEO project is different, which means you can’t run from an SEO checklist. Find out what we did to get the results we needed in an area with tons of tourists and two major airports.
Marking its 14 years as a public company, Google celebrates the occasion with...the way it always celebrates all major occasions, with the release of new tweaks and updates. From a major revamp of Google Drive that now turns into Google One and more experiments with Featured Snippets, to a restyle of Display ads and many new features for advertisers. keep reading to see all the changes.
Over the last few years, the increasing shift towards digital marketing has led marketers to focus more on growth and results, rather than advertising reach or an over-emphasis on sales. That is why we invited Christoph Trappe to discuss how effective content marketing can jumpstart customer acquisition, user engagement and increase brand loyalty.
This summer was very hot for SEMrush — we celebrated our 10th anniversary, and rolled out some major updates! As we take a breath from the celebration, we want to share our latest achievements with you.
This week we dive into Local SEO with Andrew Shotland, who most of you know by the twitter handle @localseoguide.Along with being a valued member of the SEO community, Andrew helped launch Showtime Networks first website, and with NBC’s Internet division, launched some of the first TV to Web experiences. Since then he has been guiding SEO clients big and small at his company Local SEO Guide.
This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.
On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other smart marketers) had to say on #SEMrushchat:
Earlier SEMrush released the findings of our analysis of the Fintech industry in 2018, focusing on the top 500 fintech websites for seven countries: United Kingdom, Spain, United States, Italy, France, Germany, and Brazil. With the update of our traffic analytics tool, we would like to give our users a sneak peek of the new data we found!
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2018. And we also explored some ways you can benefit from them.
Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting?
Working from home is awesome ... right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.
For those of us who grew up with a VCR, it's easy to remember the simple thrill of being able to fast forward through commercials.
We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."
Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. And to complete this trifecta of pressure, we need to constantly tweak and optimize our publishing frequency of each type of content on each type of platform.
It’s a lot to keep track of, so it’s important to simplify your content marketing strategy as much as possible, and focus on the channels that have a proven impact for your business.
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in your customers' inbox clutter -- or worse, their spam folder. And then, when someone actually opens your email, they don't actually click through.
Unriddled: Facebook Removes Another App (And More Accounts), Tesla Will Remain a Public Company (For Now), and More Tech News You Need
"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained.
All eyes are on Elon Musk. The billionaire SpaceX and Tesla mogul has gone from commended CEO and thought leader to one of the most controversial news topics of late. Musk recently came under fire for his involvement in the Thailand cave rescue. Musk’s attempt to aid the recovery of a boys’ soccer team stuck in a cave backfired after the rescue team and the media questioned whether Musk’s mini-submarine was intended to help the children or Musk’s public image. Musk went on to engage in a Twitter rant that raised eyebrows.
Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
Fellow Gmail users ... ever click on a " mailto " link to share web content via email, only to have your browser attempt to open the wrong email client?
For instance, my computer always used to try opening up Outlook, even though I'm a Gmailer. So annoying.
One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget such a compelling idea. When it slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.
Washington, D.C. is becoming a familiar place for Big Tech executives.
Everything Google touches seems to turn to gold.
Despite the profit potential of mining Bitcoin, your Bitcoin mining hardware’s upfront and energy costs can actually do harm to your bank account. Picking the wrong hardware could cost you more money to operate than the amount of funds you earn mining Bitcoin with it.
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere.
Starting to notice some droopy shoulders around the office? Sounds like it's time to plan a team outing.
Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office.
UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA's study, offline communication is critical for maintaining relationships.
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