“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Make Dynamic Content Personalization Work for Your Company

How to Make Dynamic Content Personalization Work for Your Company

Improving your company’s “customer experience,” or CX, is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success. Dynamic content personalization is a great way to connect with your audience and provide an enhanced customer experience. Learn how to make it work for your business.

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Effective Brand Management: How to Empower Your Brand Online with SEMrush

Effective Brand Management: How to Empower Your Brand Online with SEMrush

Finding mentions can be very time consuming, so we have introduced the Brand Monitoring tool to save you hours of work. The functionality has expanded significantly and the tool has grown into a powerful brand management solution that gives a lot more. In this guide, we will walk you through two steps of empowering your brand online using our Brand Monitoring tool.

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From 0-20 Million Views On Quora And How I Did It

From 0-20 Million Views On Quora And How I Did It

From 0-20 Million views on Quora - and how Deepak Shukla did it. A Step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible - this guide will remove the mystery of how to do it.

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Google News Digest: Broad Search Term Algo Update, New G Suite Functionality, and Google Cloud Next '18

Google News Digest: Broad Search Term Algo Update, New G Suite Functionality, and Google Cloud Next '18

Based on the updates from the past two weeks, it appears as though Google isn‘t slowing down with updates and changes, and they have many more plans it wants to be completed before the year ends. We have kept track of the important updates and announcements Google has made the last couple of week and explained the importance of each of them in this article.

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How to Score True Social Media Automation #SEMrushchat with Craig Campbell

How to Score True Social Media Automation #SEMrushchat with Craig Campbell

A lot of people argue that automation takes the “social” out of social media and defeats the whole purpose of human engagement. We brought on board Craig Campbell to discuss the pros and cons of social media automation, how it affects your engagement, and the factors on which to base your automation decisions. Here is what Craig and our other chat participants had to say:

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Implementing Google's Enhanced Ecommerce Analytics: Key Insights

Implementing Google's Enhanced Ecommerce Analytics: Key Insights

Data-driven marketing is the most reliable way to optimize an ecommerce store and its marketing plans. This article aims at exploring how Google‘s Enhanced Ecommerce analytics facilitates data-driven marketing, in what ways it can be configured, and our personal experience with setting it up. Find out what you need to know

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4 Management Styles to Strive For, And 4 to Avoid

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Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win -- and punished us when we didn’t.

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How to Submit Your Website to Google (And Why It Matters)

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So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.

And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?

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What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"

But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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The 27 Best Instagram Accounts for Design Inspiration

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Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It's as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes -- or bus seats, or lunch breaks.

That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery -- a social portfolio, if you will.

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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

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For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

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No other B2C industry has thrived on Instagram quite like the fashion industry.

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. 

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13 Beautiful New Ebook Templates [Free Download]

13 Beautiful New Ebook Templates [Free Download]

Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that you

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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.New Interactive SEO Training: Learn how HubSpot uses SEO to rank #1 in Google  >>

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

What is keyword research?

Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.

I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

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