“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

7 Ways to Upgrade Your B2B Marketing Strategy

7 Ways to Upgrade Your B2B Marketing Strategy

Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.

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Brand SERPs You Really Should Be Tracking (and Improving)

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

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5 SEO Questions with Marie Haynes: Google Algorithms, Penalty Fixes and Pro Tips for Site Owners

5 SEO Questions with Marie Haynes: Google Algorithms, Penalty Fixes and Pro Tips for Site Owners

We have an extra special treat for the awesome SEMrush community. Google penalty and algorithm changes expert, Marie Haynes, is here to answer questions regarding how to diagnose and fix search engine penalties you may be incurring on your website. Since 2008, Marie has spent the majority of her time helping site owners who have been negatively impacted by Google algorithms; don‘t miss her tips.

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Demystifying SEO for E-commerce #SEMrushchat recap

Demystifying SEO for E-commerce #SEMrushchat recap

There are so many e-commerce SEO strategies posted all over the web; which do you choose and what do you do when strategies are not working? To help you find the right SEO and marketing strategies for e-commerce, we invited Kate Morris, a digital marketing consultant, to do just that. Kate and our other chat participants offered fabulous tips that you don‘t want to miss.

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10 Ignored SEO Tasks That Can Boost Your Rankings

10 Ignored SEO Tasks That Can Boost Your Rankings

Ranking on Google has never been harder. The competition gets tougher each year as more websites rush to claim their spot on the results page. It‘s exactly because of this growing competition that you need to take advantage of every hack and tool you can find. In this post, I go into detail on ten often ignored tasks that will boost your rankings.

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SEMrush Sensor Turns Volatility Into An Opportunity

SEMrush Sensor Turns Volatility Into An Opportunity

Google’s result pages are changing constantly: websites switch positions, new SERP features pop up, and algorithm never stops evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with SEMrush Sensor at your disposal you can use these fluctuations to your advantage.

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5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops

5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops

Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.

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How Machine Learning is Changing the Content Game Right Now #SEMrushchat Recap

How Machine Learning is Changing the Content Game Right Now #SEMrushchat Recap

Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game?

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How to Create Infographics in Under an Hour [15 Free Infographic Templates]

How to Create Infographics in Under an Hour [15 Free Infographic Templates]

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

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How to Become a More Adaptable Leader

adaptable-leader

When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time.

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9 Simple Ways to Optimize Your Website for Lead Generation

website-lead-generation

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in (unfortunately).

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation.Download the beginner's guide to converting website visitors into leads for  your business here.

To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

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What is Marketing? FAQ

what-is-marketing-1

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”

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11 Tried-and-True Lead Magnet Ideas and Examples

lead-magnet-ideas

Magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great -- but who has time to create it all?

In this article, I'll reveal nine different lead magnets you can create today by repurposing content you already have.

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11 Surprising, Funny & Cool Google Easter Eggs

google-easter-eggs

Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets -- specifically in Google products.

Thanks to the clever developers at Google -- who make it their mission to put the fun back into our daily routines -- there are numerous "Easter eggs" hidden across Google's suite of apps and tools that remind you how important the "human" side is to our favorite products.

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