“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Advanced Remarketing Audiences for Better PPC Campaigns #SEMrushchat Recap

Advanced Remarketing Audiences for Better PPC Campaigns #SEMrushchat Recap

Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #SEMrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.

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Influencer Marketing Tips, Strategies, and Examples: Generate More Awareness

Influencer Marketing Tips, Strategies, and Examples: Generate More Awareness

Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. But what works and what doesn’t? How do you ensure that you are working with the right social influencers and what types of campaigns should you work on? I am going to share my best influencer marketing tips, strategies, and examples to help you generate more awareness for your business.

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90-Day YouTube Video Marketing Challenge

90-Day YouTube Video Marketing Challenge

Struggling with YouTube video marketing? Learn how to get started with a new channel, learn simple steps & techniques on how to do keyword research, create & upload videos, grow your channel with organic video views, and find out which video equipment we use. Here is how to achieve the 1,000 YouTube subscribers & over 4,000 hours of video watch time.

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Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

While some of us have busy watching the World Cup, Google has been busy releasing tweaks, updates, and new features. There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive.Tune in for the Search Marketing Scoop podcast today, and keep reading the digest to discover all the news that matters.

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TF-IDF: Advanced On-Page Optimization

TF-IDF: Advanced On-Page Optimization

Understanding how Google identifies quality content is crucial to staying competitive. Tying together synonyms & similar phrases were the beginning of a smarter Google algorithm, but now Google can tie together related concepts to understand which content provides the greatest breadth & calculate how often those concepts appear on a page to identify which piece provides the most significant depth.

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A Beginners Guide to Robots.txt: Everything You Need to Know

A Beginners Guide to Robots.txt: Everything You Need to Know

A robots.txt file is an important and easy way to improve your websites fortunes. This tiny, simple file is attached to every website on the Internet, but most people don’t even know about it and if they do, they are unaware of its potential. Designed to work with search engines, it is an excellent way of unlocking some of those SEO signals that your website needs to perform at its very best.

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How to Increase Your Click Through Rate With Emojis

 How to Increase Your Click Through Rate With Emojis

I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.

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4 UX Analysis Principles For SEOs

4 UX Analysis Principles For SEOs

What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.

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Triple Bet: How You Can’t Lose at e-Commerce with SEO, SEM & CRO

Triple Bet: How You Can’t Lose at e-Commerce with SEO, SEM & CRO

Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.

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How to Make a Chart or Graph in Excel [With Video Tutorial]

how-to-make-a-graph-chart-in-excel

Building charts and graphs is part of most people's jobs -- it's one of the best ways to visualize data in a clear, easily digestible manner. (Check out this guide for making better charts to learn more.)

However, it's no surprise that some people get a little bit intimidated by the prospect of poking around in Microsoft Excel. I actually adore Excel, but I work in Marketing Operations, so it's pretty much a requirement.

Click here to download our collection of free Excel templates that will make  your life easier.
 

That's why I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.

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What Is Digital Marketing?

what-is-digital-marketing

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.

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How to Get Your Boss to Actually Listen to You

manage-up

Bosses don’t know everything. Even the most empathetic leaders need feedback to understand the specific challenges their employees face. Unfortunately, plenty of workers — especially those new to the workforce — don’t feel safe being vocal. When they have ideas to contribute, they hesitate to share them; after all, they don’t want to risk potential repercussions.

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The 5 Critical Components of Fantastic Lead-Capture Forms

lead-capture-forms

Did you know that without a lead-capture form, your digital content can't generate leads?

The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook.

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The Ultimate Guide to Email Marketing

guide-to-email-marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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Google Doc Resume Templates

google-docs-resume-template

Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair.

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How to Find Out Why You Didn’t Get the Job

career-advice-job-interview

You send in a stellar resume. You blow the recruiter away in the phone screen. And you wow everyone you speak with during your in-person interview. And yet, you still don’t get the job. Worst of all, you don’t know why you didn’t get it -- you either didn’t hear back at all, or received feedback so vague that it’s virtually useless (e.g. “We decided to go with another candidate who was a better fit.”) Is there anything worse?

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Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]

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This article was written just for you.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well.

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36 Commuting Apps to Make Your Trip to Work More Productive

commuting-apps

It's easy to think of commuting as a total waste of time. When you're standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work.

But there's good news for those of you who wish you could spend that time more productively.

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What is a Digital Nomad and How Do You Become One?

digital-nomad-1

In the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago.

This place is called Crater Lake. It’s considered one of the most beautiful national parks in the United States. It’s also where Justin Champion, a Content Professor at HubSpot Academy, spent his work day last Thursday.

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The Ultimate List: 57 Online Local Business Directories

online-business-listing-sites

What is a business directory?

A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.

Today, Google is inserting itself between consumer and local business websites much more often.

You need look no further than Google My Business conversion points, AMP, and featured snippets for proof.

So it makes sense to get your local business information into the places people are already going to find businesses like yours, rather than simply hoping they'll find you in search results.

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