“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

7 Reasons To Ditch Snapchat In Favor of Instagram Stories

7 Reasons To Ditch Snapchat In Favor of Instagram Stories

Snapchat vs Instagram Stories: who wins? Ever since Instagram has introduced Stories, Snapchat has been feeling shaky in the social media world domination. In this article, I‘m breaking down 7 reasons why you should ditch Snapchat and focus on Instagram to engage your audience through Stories.

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Why You Need to Add Quora to Your Content Marketing Strategy

Why You Need to Add Quora to Your Content Marketing Strategy

Are you using Quora as part of your content marketing strategy? If not, see why you should start immediately and how to use it effectively. Quora is a great platform for marketers, for a multitude of reasons, including for getting more traffic to your content, for improving your content marketing strategy, for boosting your authority, and more.

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Reverse Engineering Your Competitors’ Backlinks with SEMrush

Reverse Engineering Your Competitors’ Backlinks with SEMrush

When everybody uses content (marketing) to build links, it is easier to reverse engineer how they did it. SEMrush has some neat features we can use to reverse engineer how competitors got backlinks. I am going to show you how to do this and get the insights you need to beat your competitors

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Top Tips Personal Branding On and Offline  #SEMrushchat

Top Tips Personal Branding On and Offline  #SEMrushchat

Personal branding can make or break you in a world filled with self-proclaimed “gurus“ and “influencers.“ It can help you to stand out in your niche, but how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?

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Black Hat vs White Hat SEO: Which Hat Will You Wear?

Black Hat vs White Hat SEO: Which Hat Will You Wear?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.

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Large-Scale Study: How to Rank for Featured Snippets in 2018

Large-Scale Study: How to Rank for Featured Snippets in 2018

In a study conducted with SEMrush, we analyzed 1.6 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.

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Google News Digest: Handling Black Friday Buzz with AdWords Updates, New Look for Flights and Securing Content Credibility

Google News Digest: Handling Black Friday Buzz with AdWords Updates, New Look for Flights and Securing Content Credibility

The madness of Black Friday has passed and now everyone is preparing for the Christmas and New Year holidays. And Google is no stranger to that. We can see how the search giant is preparing for the festive season with #SmallThanks to small businesses, richer product knowledge panels for mobile and a more comprehensive and advanced functionality in AdWords.

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Things You Don’t Know About Mobile SEO #semrushchat

Things You Don’t Know About Mobile SEO #semrushchat

During last week‘s #SEMrushchat, we invited Scott Levy to join us. During this recap, we are going to go over everything you don’t know about mobile SEO but should. With industry experts like Bill Slawski and Dawn Anderson sharing their insights, this is one that you won’t want to miss.

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How to Craft a Successful Abandoned Shopping Cart Email

How to Craft a Successful Abandoned Shopping Cart Email

Cart abandonment is one of the most serious problems faced by e-commerce businesses. Featuring a product page with killer sales copy, compelling images, and a powerful CTA will improve your chances of getting a visitor to convert - but it won’t guarantee it. Find out what you can do to bring your customers back!

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Content Marketing and SEO: How to Build Links in 2018

Content Marketing and SEO: How to Build Links in 2018

SEO is a constantly changing industry. However, one thing is still the same, backlinks remain the most powerful Google ranking factor. If you want to get a substantial boost to your website‘s SEO and move up in Google’s rankings, link building is one of the best ways to do it.

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How to Track Your Online Reputation with SEMrush’s Brand Monitoring Tool

How to Track Your Online Reputation with SEMrush’s Brand Monitoring Tool

Finding mentions can be very time consuming and require hours of research. We at SEMrush are no fan of manual labor, so we have introduced a tool that will save hours and hours of your time. With the new Brand Monitoring tool, you will automatically be notified of new mentions of your and your competitor’s brands and be able to analyze the results in one place.

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SaaS Growth Tips: How We Converted Our Organic Visits at 10%

SaaS Growth Tips: How We Converted Our Organic Visits at 10%

Working on SaaS product? Then you are probably craving for signups. Traffic to your website is good, but conversations are even better. Today we are sharing our super secret tip that converts our organic visits at 10%. Forget about creating ebooks, guides, webinars and other lead magnets. Follow our actionable advice and enjoy the steady stream of emails.

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The Complete SEO Starter Pack [Free Download]

The Complete SEO Starter Pack [Free Download]

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.

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Is AI Capable of Creativity? 4 Fails, and 3 Successes

Is AI Capable of Creativity? 4 Fails, and 3 Successes

The robots are coming here.

We know -- we've been over this. Messenger and live chat are quickly becoming customers' preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solve the problem ... if it even needs to get to that point.

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8 of the Biggest Marketing Mistakes We've Ever Seen

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Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?

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65 Photoshop Shortcuts to Help You Edit Photos Like a Pro [Bookmarkable]

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Have you ever accidentally wasted an entire day in Photoshop?

I have. It's not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are -- and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx.

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How to Get Started With LinkedIn's New Website Demographics

How to Get Started With LinkedIn's New Website Demographics

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature.

There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life?

Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise.

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7 Phrases That Indicate You Might Be in a Toxic Work Environment

7 Phrases That Indicate You Might Be in a Toxic Work Environment

It's a situation familiar to many of us: That moment when something just feels off.

You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling.

It's a feeling that makes that "off" sensation feel even worse -- a feeling that makes you think, "Hmm. Maybe it's not me."

That's the feeling that indicates you might be in a toxic work environment.

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3 Ways Working a Job You Hate Can Benefit Your Career

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"We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to me.

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How To Write High-Quality Blog Posts For Search Engines and Readers

How To Write High-Quality Blog Posts For Search Engines and Readers

Starting out as a blogger, I already had the ambition to grow into a master blogger who’d know everything about blogging and teach people how to do it right. Out of the list of titles that I had created for the things I wanted to write about, I thought it was high time I wrote about what makes a great blog post title.

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5 Advanced Display Remarketing Strategies

5 Advanced Display Remarketing Strategies

One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.

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Brand Authority as an SEO Ranking Factor #SEMrushchat

Brand Authority as an SEO Ranking Factor #SEMrushchat

In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor. We invited expert, Jennifer Slegg - founder & editor of The SEM Post, and speaker. We focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.

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