“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Live Site Audit of TheBBQDepot #SEMrushchat with Arsen Rabinovich

Live Site Audit of TheBBQDepot #SEMrushchat with Arsen Rabinovich

We frequently do technical SEO audits of selected sites. This time, we chose thebbqdepot.com, and we brought Arsen Rabinovich, SEO expert, speaker, and founder of Los Angeles-based agency TopHatRank to examine the site and share his perspective on how to improve the SEO elements on the website. Our other chat participants jumped in with their suggestions, here‘s what they had to say:

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How to Generate 3x More Leads and Optimize for Profit With SEO

How to Generate 3x More Leads and Optimize for Profit With SEO

Do you want to earn more money from your website by generating more leads and sales while making the best use of your resources? In this article, we show you how to use your own data to find the profit centers of your website and where you need to focus your resources to make more money from your SEO efforts.

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Bosses, Is Your Content Team Doing a Good Job?

Bosses, Is Your Content Team Doing a Good Job?

Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output.

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A Case Study of Winning in Local SEO

A Case Study of Winning in Local SEO

Every Local SEO project is different, which means you can’t run from an SEO checklist. Find out what we did to get the results we needed in an area with tons of tourists and two major airports.

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Google News Digest:  Display Ads, New Featured Snippets, and a Rebranded Google Drive

Google News Digest:  Display Ads, New Featured Snippets, and a Rebranded Google Drive

Marking its 14 years as a public company, Google celebrates the occasion with...the way it always celebrates all major occasions, with the release of new tweaks and updates. From a major revamp of Google Drive that now turns into Google One and more experiments with Featured Snippets, to a restyle of Display ads and many new features for advertisers. keep reading to see all the changes.

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5 Local SEO Questions with @LocalSEOGuide — Andrew Shotland

5 Local SEO Questions with @LocalSEOGuide — Andrew Shotland

This week we dive into Local SEO with Andrew Shotland, who most of you know by the twitter handle @localseoguide.Along with being a valued member of the SEO community, Andrew helped launch Showtime Networks first website, and with NBC’s Internet division, launched some of the first TV to Web experiences. Since then he has been guiding SEO clients big and small at his company Local SEO Guide.

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7 Ways to Fail at International SEO

7 Ways to Fail at International SEO

This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.

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FinTech User Behavior Trends: Mobile vs. Desktop

FinTech User Behavior Trends: Mobile vs. Desktop

Earlier SEMrush released the findings of our analysis of the Fintech industry in 2018, focusing on the top 500 fintech websites for seven countries: United Kingdom, Spain, United States, Italy, France, Germany, and Brazil. With the update of our traffic analytics tool, we would like to give our users a sneak peek of the new data we found!

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How to Plan a Successful PPC Campaign in 2018

How to Plan a Successful PPC Campaign in 2018

We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2018. And we also explored some ways you can benefit from them.

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How to Work From Home: 20 Tips From People Who Do It Successfully

working-from-home-tips

Working from home is awesome ... right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.

For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

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We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."

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6 Types of Content That You Can Easily Repurpose as Video

repurposing-content-into-videos

Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. And to complete this trifecta of pressure, we need to constantly tweak and optimize our publishing frequency of each type of content on each type of platform.Click here to learn how you can elevate video across your entire business  using HubSpot Video.

It’s a lot to keep track of, so it’s important to simplify your content marketing strategy as much as possible, and focus on the channels that have a proven impact for your business.

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What It’s Really Like to Work for Elon Musk

elon-musk

All eyes are on Elon Musk. The billionaire SpaceX and Tesla mogul has gone from commended CEO and thought leader to one of the most controversial news topics of late. Musk recently came under fire for his involvement in the Thailand cave rescue. Musk’s attempt to aid the recovery of a boys’ soccer team stuck in a cave backfired after the rescue team and the media questioned whether Musk’s mini-submarine was intended to help the children or Musk’s public image. Musk went on to engage in a Twitter rant that raised eyebrows.

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11 of the Best Mind Mapping Software to Brainstorm Better Ideas

Mind-Mapping-Software

One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget such a compelling idea. When it slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.

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7 of the Best Bitcoin Mining Hardware for 2018

Bitcoin-Mining-Hardware

Despite the profit potential of mining Bitcoin, your Bitcoin mining hardware’s upfront and energy costs can actually do harm to your bank account. Picking the wrong hardware could cost you more money to operate than the amount of funds you earn mining Bitcoin with it.

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