“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Google RankBrain: Search’s Last Word

Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain.   Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer a good place to spend time and money. It’s also […]

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