“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Sometimes Everybody Is Right

For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling“, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of people squirm. So let’s try it a new way: Sometimes Everybody […]

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