“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Alternative Press vs Alternative Facts

Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of alternative press vs alternative facts even itself out? The key here is that word “alternative”. Have […]

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