“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

The Right Way and The Wrong Way (and the difference)

There’s a right way and a wrong way to do pretty much everything. Or … there can be multiple right ways, but you need to identify one and use it. And stay away from the wrong way. I could stop there, but you know me better than that. In all seriousness, knowing the right way […]

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