“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

“Proprietary License Plate Holder Customer Service” (Really!)

More every day, the most important process you can tweak in growing your business is honing your customer service. Not a little—a lot—with a laser focus on what’s working and what isn’t. Look at it every day. Improve it every day. And for Pete’s sake, don’t get caught screwing up your proprietary license plate holder customer service […]

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