“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to rank content without thinking about SEO

Once you stop trying to blackhat seo the search engines and start trying to actually work within their guidelines you'll notice a couple of extremely important things.  These things will not only apply to the way that you approach search but also the way that you approach communications in your life in general.


Far be it from me to suggest that Google's all encompassing approach at attempting to own all the information on the planet and decide how relevant it is (many could consider this dangerous, but that's another post) has an upside.

The reality is though, that it does.  In this post I'm going to approach SEO from a perspective that many people may not have looked at it from before.  I'm going to talk about how Google's ranking factors, and the never ending journey on trying to work within them, have improved my offline communication skills.

This is not a post where I'm going to go into hundreds of ranking factors and break down what you need to change about your writing in order to be producing more optimized content.  I'll leave that to the likes of Brian Dean.  The fact is that the 200 (or however many there are) ranking factors don't matter.  You should not be...

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