“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO for WordPress, Drupal and Joomla

Just because you’re using WordPress or one of the other readily available open source content management systems for your website it doesn’t mean that you don’t have to be extremely proactive about your SEO.  In this article we’re going to take a look at some general things that apply to you if you’re using a CMS as well as some more specific things that you need to know about SEO if you’ve chosen WordPress as your hosting platform. 

SEO for content management systems

The three biggest content management systems are relatively well optimized for SEO out of the box.  Joomla, Drupal and WordPress between them are responsible for the content management of pretty much every major website you’re likely to visit that hasn’t developed a custom CMS.  The reasons for their uptake are basically that it makes it a whole lot easier to deploy a website if you don’t have to worry about coding the front end. 

Content Management Systems enable website owners to focus on the content of their websites without having to embark on a huge development job when they want to make major changes.  One of the biggest problems with content management systems SEO is that these systems are modular by design,...

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