“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Growing your Twitter followers by niche

Twitter is a great tool to spread the word about your business and there are plenty of people online who are prepared to "sell you" Twitter followers.  Here's the problem with buying followers on Twitter: They don't engage, most of them are bots and it is a total waste of time.  Twitter's rules prohibit bulk actions and a lot of services that offer bulk following of accounts by niche have now been stopped from accessing the Twitter API.  That said, following other people is not the only way to get followers on Twitter.


TargetGrow (formerly TargetPattern) is a fantastic tool that takes a very different approach to interacting with accounts on Twitter.  The service takes 5 keyword sets from you and then watches Twitter to return appropriate tweets that match those keywords.  Once it has returned the tweets to you you've got the option to favorite them.  The follow rate from this method of growing followers is about 10%.  If you favorite 100 tweets you'll usually get 8-12 new followers.  Here are a couple of tricks that we've used very effectively with TargetGrow to build Twitter accounts both for ourselves and our clients:

Three things you must do to get the most out of...


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