“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What is SEO | Search Engine Optimization explained

I wanted to take some time out from pushing lead generating tools, comparing web hosts and getting technical with SEO and instead look at what Search Engine Optimization is in layman's terms.  Why does SEO matter and, more importantly, why does it matter to your business.  This post is going to be relatively brief, very much to the point and hopefully once you've read it you will have a much stronger understanding of why it is that you should hire an SEO company and why search engine optimization is probably the most important part of your marketing strategy in 2015.

What is SEO?

SEO as I'm sure you know by now stands for Search Engine Optimization.  There's no magic about optimizing your website, it's a very simple thing to do but it is very time consuming.  It is the only way to get yourself to the top of the search engine results pages without spending money on Adsense or something similar.  If you are hoping that your website is going to actually produce organic leads then you should care about SEO.

Why you shouldn't try to do SEO yourself

Chances are, especially if you are a small business with a website that you're trying to get up the Google rankings, you're probably doing a...

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