“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Tracking and Tweaking the Critical KPIs of Marketing Agency Performance

Tracking and Tweaking the Critical KPIs of Marketing Agency Performance

The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.  


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