“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.

Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.


Read full article on blog.hubspot.com


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