“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

B2B Remarketing: Boost Your ROI in Three Easy Steps

B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.


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