“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEMrush Ranking Factors Study 2017 — Methodology Demystified

SEMrush Ranking Factors Study 2017 — Methodology Demystified

Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.


Read full article on semrush.com


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