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but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend

Facebook Fake Ads.jpg

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts.

It's the latest result of investigations into potential use of the social network during the 2016 U.S. presidential election to interfere with voter outlooks and decisions. As the official statement points out, "these are serious claims," and Facebook has been reviewing a number of activities on its site to aid a broader investigation -- and among them is all ad spend between June 2015 and May 2017.

Read full article on blog.hubspot.com

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