“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What is SEO in 2017? How It's Changed, and Where We Are Now

What is SEO in 2017? How It's Changed, and Where We Are Now

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next.

We're no longer in the "early stages" of a new era of search -- we're here, now, witnessing new trends and best practices unfold in real time.


Read full article on blog.hubspot.com


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