“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.


Read full article on blog.hubspot.com


Copyright © 2015 Internet Marketing, SEO & SEM, Computers & IT