“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Trending Keywords and How Google Populates Results

Trending Keywords and How Google Populates Results

There is certainly a lot of truth to that as most internet marketers will only focus and fight for the top spots in the search results. But I was recently doing a deep dive in a keyword to see just how deep the rabbit hole can go and be surprised to see that by default, it doesn’t go very far at all.


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