“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

8 Genius Examples of Empathetic Content Marketing in Action

8 Genius Examples of Empathetic Content Marketing in Action

Successful content marketing is about creating a connection between your audience and your brand.

This doesn’t mean just throwing content at your audience. It means truly valued creating content -- content that serves needs and addresses the biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy.


Read full article on blog.hubspot.com


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