“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Perform a Content Audit to Guide Your Content Marketing Strategy

How to Perform a Content Audit to Guide Your Content Marketing Strategy

A content audit involves an analysis and assessment of all your existing content. It helps you to reveal your strengths and weaknesses in order to adapt your content to your current marketing goals and activities. Let’s consider 5 essential steps to perform a successful audit of your website content.


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