Only 7% of People Actually Trust Google's Featured Snippets
When you look up the word "snippet" in the Merriam-Webster Dictionary, the definition you'll find is, "a small part, piece, or thing; especially: a brief quotable passage."
So, what does that mean in the context of marketing?
It could carry any number of meanings, really. It could be an excerpt from a larger piece of content in the form of a blog post. It could be a fragment from an ebook used as marketing copy. Or, it could pertain to search engine results.