“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Only 7% of People Actually Trust Google's Featured Snippets

Only 7% of People Actually Trust Google's Featured Snippets

When you look up the word "snippet" in the Merriam-Webster Dictionary, the definition you'll find is, "a small part, piece, or thing; especially:  a brief quotable passage."

So, what does that mean in the context of marketing?

It could carry any number of meanings, really. It could be an excerpt from a larger piece of content in the form of a blog post. It could be a fragment from an ebook used as marketing copy. Or, it could pertain to search engine results.


Read full article on blog.hubspot.com


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