How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
When we talk about conversion, we’re essentially talking about an exchange.
Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. At the end of the day, it’s still a transaction.
But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them.