“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion

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When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid.

It smelled like mildew and frogs, the walls were coated in grime and hair, and it was always at least 80 degrees in there -- even in the winter.

It truly was a moist locker room.


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