“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember

Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.


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