“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Brand Authority as an SEO Ranking Factor #SEMrushchat

Brand Authority as an SEO Ranking Factor #SEMrushchat

In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor. We invited expert, Jennifer Slegg - founder & editor of The SEM Post, and speaker. We focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.

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