“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

7 Ways You’re Screwing Up Your Email A/B Tests

7 Ways You’re Screwing Up Your Email A/B Tests

Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.


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