“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

4 Paid Search Mistakes You Didn't Know You Were Making

4 Paid Search Mistakes You Didn't Know You Were Making

Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.


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