“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.


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