“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?

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When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack -- as they have in previous years.

What makes this part of the world such a beacon of creative thought?

As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”

Read full article on blog.hubspot.com

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