“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

20 SEO Myths to Leave Behind in 2018 [Free Ebook]

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Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legend.


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