“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Become an Influencer in Your Industry

How to Become an Influencer in 10 Steps

Influencer marketing has skyrocketed since it first made its mark.

That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. 

And today, those qualities often come in the form of social media influencers.

Read full article on blog.hubspot.com

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