“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Create a Retargeting Campaign Using Content You Already Have

How to Create a Retargeting Campaign Using Content You Already Have

There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.


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