“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Using SEO to Drum Up — and Automate Lead Generation

Using SEO to Drum Up — and Automate Lead Generation

There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.


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