“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How Does the Instagram Algorithm Work?

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app.

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