“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Why the 'Pivot to Video' Is Dangerous for Publishers

pivot to video

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed. Between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.

After all, 2017 was “the year of video” -- why shouldn’t people consume more videos, and why shouldn’t creators make more?

Read full article on blog.hubspot.com

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