“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Write Facebook Messenger Copy That Converts


Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late:

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