“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Rational Decision Making: The 7-Step Process for Making Logical Decisions

rational-decision-making

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people -- choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.


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