“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

funnel-content

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action.


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