“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What is the Deep Web? A 3-Minute Rundown


Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything.

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