“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How We Turned Our Boring Warranty into a Lead Gen Tool and Brought 600 Leads in 3 Weeks

How We Turned Our Boring Warranty into a Lead Gen Tool and Brought 600 Leads in 3 Weeks

Warranties, who reads them? Almost nobody. Here is what we did when we had to turn our warranty from a paper with legalese jargon to a selling point that matched the buyer‘s beliefs and attitude. See our goals, strategy, results, and a failure.


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