“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

The Complete Guide: How to Identify Intent in Search

The Complete Guide: How to Identify Intent in Search

Understanding and matching the searcher‘s intent has become fundamental for SEOs. This article focuses on how to identify intent by dissecting queries into their component parts, to glean meaning and segment queries by intent stage. This is the first of three articles in this series.


Read full article on semrush.com


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