“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines

Sucks, doesn’t it? You know how important headlines are. You know the success of your blog hinges on your headlines. And you know that yours aren’t getting the job done. Your blog posts just sit there collecting e-dust because your headlines barely get clicked. So what are you doing wrong? What are your headlines missing?(...)

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