“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO and PPC: 4 Data-Driven Tricks to Find the Optimal Mix of Organic and Paid Strategies

SEO and PPC: 4 Data-Driven Tricks to Find the Optimal Mix of Organic and Paid Strategies

Taking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with SEMrush so that you can choose the best strategy for you.


Read full article on semrush.com


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