“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.


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