“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Using Rich Results to Improve the eCommerce Search Experience

Using Rich Results to Improve the eCommerce Search Experience

Ranking well in search results is not the end of the line. eCommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every eCommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal“ for each search listing.


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