Learn how to build a solid SEO foundation and ongoing strategy with the SEMrush tools we used throughout the Wix SEO Competition. See how we used them, and how you can mimic our strategies to create an effective SEO, content, and link building strategy.
When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To help with this, we’re going to take you step by step through the process of finding the data you can use to advance your campaigns on both marketing platforms along with sharing some advice from top experts in the field.
So, you have recorded and edited a video. That is great, but then what? What do you do next? And that is something that is really, really common when people have already got the videos, but they just don‘t know how to spread it, how to get people to watch it, how to get it out there to the right audience, and that is very important.
This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.
If your website is not appearing in search engine results, it‘s for a reason! This article covers some of the most common causes and steps you can take to resolve them.
While building your list of the most relevant search terms, keep in mind: At this very moment, your competitors are doing the same! Moreover, your strongest online rivals have already ranked not only on the first page of a search engine results page, but in its top positions. Low-competition keywords are indispensable for boosting your website’s rank. How can you find them? Follow these instructions.
In this video, we are going to look at how to actually build an SEO strategy. To do that, we need to look at the main pillars of SEO, which are: Technical, On-page, and Off-page. From here, inside of each of the pillars, we have to categorize them based on themes that apply to the research and evaluation stages that we have already done.
See marketing insights on the opportunities AI can bring, use cases for content marketers, skills needed to manage AI, how to get started, and what our community hopes AI can help them with in the future. There is a lot to learn from the tweets, so check them out.
We are happy to introduce you to all the new features we added to SEMrush in November. We hope you will give these features a try and let us know how they work for you. Here is what we have been working on: Projects, Website Quality, Competitive Intelligence and Analytics
It appears that Google decided that the holidays don‘t mean anyone gets to take a break and not worry about any updates for a few days. Oh no, they kept them coming all last week, and then on Monday of this week, they hit us with the first-ever confirmed Google local update
I have got an interesting case of CTR optimization today and I will take you through the steps. In this video, we will be analyzing the website‘s CTR, finding anomalies, and looking for ideas for CTR experiments.
In last week‘s #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifying an ideal topic for your pillar content.
With mobile-first indexing upon us, implementing a Progressive Web App (PWA) for your e-commerce site may prove to be an efficient and customer-friendly alternative to a traditional native app. Learn what this technology is, how three high-profile brands have leveraged it, and why it may be a solution for your business.
Whether you’re a seasoned freelance writer or a beginner with no experience, freelance writing jobs are plentiful — if… You know where to look; You know how to promote yourself; And you know how to differentiate yourself from your fellow freelance writers. And that’s where we come in. If you’re a freelancer who wants to …
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Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
We are back with SEMrush Q&A, where experts answer webinar questions. Unfortunately, our webinar guests don‘t always have the time to answer every question. So we find experts with the knowledge and experience to provide answers our community can use, and each month we will publish their responses.
Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. Let‘s take a look at ways in-market audiences can be leveraged to improve the quality of search traffic and increase conversions rates.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.
In last week‘s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. See important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
In this article, Karina shares an interesting approach of using existing content to earn top rankings on Google within a week for a competitive service. This is a step by step winning process that can be applied to any industry.
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
It has been an interesting two weeks of Google news, updates, and industry anger. A major newspaper made some claims about Google that greatly upset the industry, and algorithm updates have caused a lot of problems for many businesses, bloggers, and agencies. However, throughout all the upset, Google has made some updates that will help businesses this holiday season.
If you’d like to make passive income with affiliate marketing, this post is going to become your new Bible. Not only am I going to teach you the basics of how to become an affiliate marketer, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions …
Affiliate Marketing in 2019: FREE Guide for Beginners Read More »
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Today I‘m going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I also pull Google‘s leg a little bit, and I have a bit of fun playing with Google‘s algorithm, and you will learn some ways to get snippets through Q&A.
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