Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
We are back with SEMrush Q&A, where experts answer webinar questions. Unfortunately, our webinar guests don‘t always have the time to answer every question. So we find experts with the knowledge and experience to provide answers our community can use, and each month we will publish their responses.
Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. Let‘s take a look at ways in-market audiences can be leveraged to improve the quality of search traffic and increase conversions rates.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.
In last week‘s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. See important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
In this article, Karina shares an interesting approach of using existing content to earn top rankings on Google within a week for a competitive service. This is a step by step winning process that can be applied to any industry.
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
It has been an interesting two weeks of Google news, updates, and industry anger. A major newspaper made some claims about Google that greatly upset the industry, and algorithm updates have caused a lot of problems for many businesses, bloggers, and agencies. However, throughout all the upset, Google has made some updates that will help businesses this holiday season.
If you’d like to make passive income with affiliate marketing, this post is going to become your new Bible. Not only am I going to teach you the basics of how to become an affiliate marketer, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions …
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Today I‘m going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I also pull Google‘s leg a little bit, and I have a bit of fun playing with Google‘s algorithm, and you will learn some ways to get snippets through Q&A.
You can plan well and use your time efficiently, and still not get the results you need or want. Experimentation is often necessary to find strategies that will work and meet your goals. So we asked our community and guest Mike Allton during SEMrushchat about testing, factors to consider, bad results, steps for running an experiment, and data to consider for ideation.
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.
Early in November Google announced that they’ve added a beta version of the ‘Speed Report’ to Search Console. This guide will go into detail on how you can use this new feature to improve your site speed and provide real, measurable results on your website.
It has been an eventful two weeks; BERT is one everyone‘s mind and the talk of the search community (we have more info on that below). Plus, there several important updates regarding Google Ads and there is tool news all marketers need to see. Also, the days of Flash are officially coming to an end (we know, you already thought Flash was dead, but it is “official“ now).
The month of October brought new and updated functionalities for SEMrush tools, from a bulk analysis report in Traffic Analytics to an expansion of Market Explorer (with a special offer for those wanting to try it out).
Learn How Type A Media deals with KPI structures with clients. Their strategy can help you show businesses and clients what really matters and how to get the results they need. Ross breaks down Conversational, Informational, and Transactional KPIs and what you need to know about each of them; check it out.
Google Display Network has the power to help you reach 90% of the global internet right where your target customer browses. Advertisers in the business and industrial sector can leverage these best practices on target demographics, topic areas, devices, and display sites to secure the greatest returns for their ads in 2019.
Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint - it is not Facebook or Twitter) Well, look no further because Quora is here! It is an effective and mostly overlooked content marketing tool that, when done right, generates long-lasting results.
There are loads of tools out there to help you track site performance. Google Search Console is one of the best. It can help site owners and webmasters on a variety of levels from monitoring changes in overall site visitors over time to pinpointing a specific issue that’s caused a decrease in traffic to a post. Find out how to use it in this article.
If you want to learn how to start a blog so you can grow an audience and make money, you’ve come to the right place. With over 3 million readers, we’re one of the world’s biggest websites about blogging. We’ve helped thousands of people start a blog, improve their writing skills, and earn real, tangible …
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Your writing portfolio is a critical tool in your marketing arsenal. After all, it’s the first thing a potential client will want to see. And a kick-butt writer portfolio can do most of the selling for you. As a freelance writer, you know this, but where do you start? Well, there are three things you …
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The challenge of keeping up with the latest E-Commerce innovations can be difficult. However, the opportunities available via the relatively new introduction of Google Comparison Shopping Services (CSS) are key knowledge for anyone marketing an E-Commerce business. Learn how Google CSS shortens the customer journey, removes any brand disparity, and can deliver more sales for less budget.
During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.
Google; they never stop updating and adding features, and we want you to remain informed about all the — which is why we release the Google Digest every two weeks. This week, we have some Search, Ad, and Tool updates you need to know about. Check them out, and tell us your experiences these past few weeks.
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