To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.
A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).
Have you ever had to work out the market size and potential SEO opportunity for an entire company for meetings with stakeholders, or even a new client? Need help gathering data? Ross will show you, step-by-step, how to discover the information you need.
This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.
In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.
Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.
In this article, Gordon breaks down a strategy that will help you find product buying opportunities and/or affiliate marketing opportunities in 3 easy steps. You can use these techniques to research the right products to sell or to review when creating an affiliate site that will bring you income.
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
If you search Google for tips on how to become a better writer, you’ll find a lot of big promises. Here’s the truth: There’s no magical tip, trick, strategy, or hack capable of turning a bad writer into a good one. But if you’re looking to improve your writing skills by 5%, if you want(...)
The post How to Become a Better Writer: 14 Tips to Up Your Writing Game in 2019 appeared first on Smart Blogger.
Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few interesting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact. Google Ads got a couple of neat new features, and more experiments in local search results have been spotted by users.
In this video, Ross breaks down various technical link building strategies his company uses or their clients when they have NO assets at all. So, that means no content to speak of to generate the link. You will discover ways to build links without content!
We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.
On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine. Our community offered excellent advice and strategies any agency, consultant, or business can use.
If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you. See my three advanced tactics to sky-rocket your lead quality from Facebook ads
Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas. Topics covered include how to find your people on Reddit, how to spot potential content ideas, looking for patterns and trends, testing content ideas and asking for feedback, finding and building rapport and more!
Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate. In this guide, I am going to show you how to add, test and validate FAQ schema without any coding knowledge!
This is the definitive guide on setting up Quora Ad Campaigns by Quora‘s JD Prater. He offers insights on how to set up different kinds of ads correctly and shows you each of the Quora Ad targeting options. Find out how you can reach the right audience, which ads are best for you, and see step-by-step how to set them up.
There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for SEMrush users.
This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.
There are many small businesses out there that need suggestions for social media marketing. Often they have less manpower, less budget, and less time to be creative and manage social. So last week, our team discussed social media best practices that small business owners can utilize with our #SEMrushchat participants.
What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
SEMrush LIVE delivered insights into the present and potential future of online marketing.The goal of our first global user conference was to create an exceptional offline experience for the attendees, where they could engage with our product, gain knowledge about the industry, enhance professional skills and expand their network. Learn about this event, and see why you can‘t miss the next one.
Here’s the deal: If you’re new to the WordPress block editor, or if you’re looking for an easy-to-read resource you can reference as needed, you’ve come to the right place. In this post, we’re going to walk you through the ins and outs of the block editor (aka “Gutenberg”) — what it is, how it(...)
The post WordPress Block Editor: The Ultimate Gutenberg Guide (2019) appeared first on Smart Blogger.
Writing is tricky. The same piece of content that earns you an A+ on your midterm would be marked as spam or deleted from a blog editor’s inbox. Why is that? Well, one reason is what constitutes a good paragraph differs from medium to medium. How to write a paragraph for your college professor is(...)
The post How to Write a Paragraph in 2019 (Yes, the Rules Have Changed) appeared first on Smart Blogger.
If you are going to be in the SEO game, you have to pay attention to the latest and greatest Chrome extensions to keep up. In this video, I will review some needed, useful, and tactical extensions and plugins that will make your life easier.
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