This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices. Our 19 tips will show you how to create relevant content that ranks high in search engines, reaches customers, and helps with conversions.
There are many reasons why you might be looking to find out how much your website is worth, and it can be difficult to know where to begin placing a value on it if it‘s the first time you‘re doing so. This guide will help you to understand the process to take to value a site you‘re looking to sell, or one that you‘re considering purchasing.
In our recent study, we used our Backlink Audit tool to collect data for over 830 backlink profiles of SEMrush and industry forums users whose websites had been hit by penalties during the past 2 years. See what we found and how you can avoid being penalized in the future.
In this guide, we’ll delve deep into the basics of search operators and search commands, helping you understand how to wield these powerful tools effectively and move on to advanced commands and operators, to help you use Google to its full potential in one handy cheat sheet that we think you‘ll keep coming back to time and time again!
As the coronavirus has taken over the world, we see businesses fight for their life. Marketing is the one industry that is supposed to connect brands with consumers, but who is there to connect if the latter has no money and the former is forced to pull back on their marketing activities? Marketing Signals CEO Gareth Hoyle sheds light on his approach to this uneasy situation
This article shows you how to create the comprehensive content Google is looking for and the main tactics tools you can use to create content that ranks. This process helped an ecommerce retailer grow organic traffic +202% Y/Y.
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs. Also, see common reasons why duplicate content exists and how to deal with it.
SEMrush has collected brand new data based on online Google searches in 2020 and compared this with the data from 2019 to explore the fashion trends during the pandemic lockdown and how they differ from the previous year. See what our latest research found.
With a bit of Python, some handpicked keywords from SEMrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
This extensive guide on Online Reputation Management is for businesses of any size and any industry. It will help digital marketing professionals discover effective ways to manage their brand’s online reputation in the SERPs, on review platforms, on social media, and more.
See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies. Find out the steps to take for 2020.
Learn how to find post ideas with a strategic and data-led approach that will drive organic traffic to your business blog. From creating topic lists with clusters and performing keyword research for individual article ideas, you will learn how to craft an effective content plan for your blog in this guide.
The time has come. You know that idea bouncing around in the back of your mind? That dream, fearlessly waging war against your internal fears? It’s time to let it …
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Some writers are earning thousands in passive income every month with the Medium Partner Program. Why not you too? Whether you’re looking to write full-time, or you just want an extra …
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Explore our list of the best free SEO tools you should be using in 2020, divided into categories to help you with on-page SEO, technical SEO, link building, local SEO, analytics and reporting. You might even find your next favorite tool!
Google My Business is a powerful tool for local businesses, yet one which is often not used to its full potential. Here, we answer some of the most commonly asked GMB questions to help you out, alongside a step-by-step guide to setting up your listing for the first time, claiming a listing that someone else owns and optimizing for local SEO success.
Google has made some exciting and helpful changes this week. Including, allowing certified online pharmacies to promote their services, visible online care links in Google Business profiles, a new Call Ads feature, a clipboard option in GSC, and more.
This YouTube SEO Guide will provide you with optimization tips and strategies for videos, and show you how to create a YouTube channel, how to optimize it, and how to promote it successfully. Experts weigh in and share their experience and knowledge as well.
Reporting tools like Google Data Studio allow you to build attention-grabbing reports for your business needs. However, Data Studio is quite difficult to master. We at SEMrush feel your pain. To help marketers quickly cope with the complexity of Data Studio, we have developed a ready-made template for SEO specialists, agencies and their clients.
Ever wondered if it was legal to keep a real hyena at home or have a hedgehog as a pet? Or what about marrying the love of your life - and does it count if it is your cousin? SEMrush has analyzed the data for what people are typing in the Google search bar after “Is it legal to...“ in 106 different countries.
Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing page titles is an important step. This article will talk about best writing practices and how your titles can influence rankings and CTR (click through rate) from search results.
This post dives deep into 301 redirects, sharing insights into what they are, how they should be used as part of your SEO strategy, and how to implement them with .htaccess, Nginx, Windows Servers, WordPress, Magento, Shopify and more. Think of this as your go-to reference point when you are unsure as to how to use or implement 301s.
In this guide, you will learn how to analyze the content of a website across time using their XML sitemap. And, you will learn how to extract categories, URLs, slugs, and authors using a reusable Python template for sitemap analysis, with an interactive notebook. You will also learn how to collect publishing trends by year, month, and week.
On May 4th, 2020 Google announced that a new core update was being released. Great fluctuations have been seen with this update. See what has happened so far, and which industries seem to be SERP winners and losers.
We developed some useful updates to our tools last month to help you get more from your SEMrush subscription. Those working with social media advertising now have a more intuitive and convenient way to manage Facebook and Instagram campaigns, whilst those looking for greater depth to their backlink analysis can get it thanks to updates to our Link Building tools.
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
The COVID-19 pandemic has severally impacted economies worldwide, and as a result, ad spend has changed significantly. Find out what has changed, what hasn‘t, what some industries are doing to stay alive, and what you can do to make the most of your advertising dollars.
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