One of the questions that is often asked of marketers is whether budgets should be allocated towards SEO or to PPC, and on this guide, we‘ll explore the two different channels and look at the pros and cons of each to help you reach a decision on which is right, or whether you should be investing in both.
SERP features are the focal point of many SEOs. Let’s look at how the SEMrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors.
Google is focused on providing quick answers to its users, and they are doing this with special features in the SERPs. Let‘s look at the most common SERP features (or rich results), see their value, and what value they may have for your business.
In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you need to be using if you want to rank on Google and drive growth for your site.
Find out how SEMrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.
In this tutorial, we will use crawling and scraping to create an influencer database using Python. You can get an interactive version of the tutorial to follow along, modify the code, or later use it as a template.
Our journey in this article will be a deep dive into the world of HTTP vs. HTTPs, and how they work, and I will show you how to make sure your site survives a migration from one protocol to another.
What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business. Take a seat and read through this guide to learn about content marketing!
This article explains why 100 PageSpeed score is not enough, and lists several interesting optimizations techniques that might help you stay ahead of your competition in terms of website performance.
Learn how to do a reverse image search from desktop and mobile devices, on search engines like Google, Bing and Yandex, and other tools. There are many reasons why you might need to carry out a reverse image search in your marketing activities and find out how it can help you with link building.
The COVID-19 pandemic has massively impacted the ecommerce industry as consumers and the market as a whole have shifted into a new reality of online shopping behaviors. We have analyzed the latest digital marketing trends in ecommerce to help businesses make data-driven marketing decisions and navigate their new landscapes.
We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more. Learn from those who have got it right and see how they have leveraged content for huge success.
Beginner's Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time
B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction. See their tips and the variables they consider when planning content with SEO, mobile, eCommerce, publishing, PR, social, and video in mind.
Coming up with content ideas isn‘t easy, and traditional approaches to brainstorming aren‘t for everyone. And that‘s why we‘ve compiled a guide to 9 brainstorming techniques that can help you to create content that sticks, help you to feel inspired and give you ideas to try when you find yourself feeling a lack of creativity.
Sadly, a website‘s FAQ page is often rushed and rarely given much thought. But it shouldn‘t‘ be this way. This guide will walk you through the reasons why an awesome FAQ page is so important for SEO and branding, and show you 11 examples that we love so that you can feel inspired to improve yours.
Content marketing and SEO go hand-in-hand. Or do they? In this post, I‘ll go over how to combine SEO and content marketing effectively to achieve results. From using SEO to set the stage for your future content marketing strategy, you‘ll find useful tips throughout.
Choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another. See different content types and how you can use them for your content marketing campaigns.
Read this buyer persona creation guide to take a step towards making better business, product and marketing decisions and investments.
Find out why content marketing should be an important part of your marketing campaigns and the reasons why it can be very valuable to your brand.
You’ve watched artists, performers and writers like Hugh McLeod, Amanda Palmer, Chase Jarvis, and Jeff Goins sell boatloads of creative work thanks to the platforms they have built from their …
48 Creative Geniuses Who Use Blogging to Promote Their Art Read More »
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There’s no doubt email marketing is (very) effective, but choosing which of the many email marketing services to use can be just a tad overwhelming. It seems like every company in …
12 Best Email Marketing Services for 2020 (100% Unbiased) Read More »
The post 12 Best Email Marketing Services for 2020 (100% Unbiased) appeared first on Smart Blogger.
With a laptop and a good Internet connection, you can work from almost anywhere. The world can be your office. But, if you want to get the most out of working …
8 Home Office Essentials That’ll Supercharge Your Productivity Read More »
The post 8 Home Office Essentials That’ll Supercharge Your Productivity appeared first on Smart Blogger.
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top tips for building a solid influencer strategy and showcase why it should be a channel that brands continue to invest into over the course of the coming year.
Often (wrongly) used interchangeably, SEO and SEM are two different marketing channels that businesses can use to reach their target audiences on search engines such as Google and Bing. But what‘s the difference between these, what are the similarities and how should you combine these two channels as part of your marketing strategy?
In this guide, we‘ll teach you the SEO basics and help you to optimize your site as a beginner, looking at the actions you need to take across keyword research, technical SEO, on-page SEO and link building to take your site to the next level and kickstart organic growth that will see you outrank your competitors.
Gary Illyes, Webmaster Trends Analyst for Google, unveiling everything there is to know about structured data.
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