There were some notable changes in Google‘s SERP experiments over the past two weeks, foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can...find out how in the digest.
Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…
In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promotion, and perseverance.
In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.
High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.
When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights.
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit.
When you are running a large Amazon campaign on multiple ad accounts at the same time, you can find yourself spending a lot more time than you should clicking between different screens and doing repetitive adjustments over and over. Bulk operations is the perfect solution for you if you find yourself in that scenario.
Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love. They covered landing page planning, using a home page as a landing page, best practices, boosting Google Ads quality score, and auditing LPs.
Wouldn’t it be great if there was an ultimate list of blog post ideas? A definitive resource you could bookmark and reference whenever the need arises? We thought so too. So, we decided to create it. This is the biggest, most in-depth list of blog post ideas available on the web. (Seriously. We’re pushing 12,000(...)
The post 255 Blog Post Ideas That’ll Tantalize Your Readers in 2019 appeared first on Smart Blogger.
It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.
XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.
In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting.
In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it.
This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat.
Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today!
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 7 hidden points to discover.
Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all.
Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you. See Dom‘s strategies for saying the right things at the right time without spamming to create a conversation.
We had a fantastic Twitter chat with John Doherty about hiring the right marketer for your company. Our community discussed the types of skills marketers need today to build their reputation, ways a business can vet remote workers and consultants, why a company would choose a consultant over an agency, determining which level of marketer to hire, and which questions you should ask when hiring.
Writing a bio is hard. You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert. When readers read your bio, they must believe you’re the answer to their prayers — a superhero who will swoop in and solve the big problem keeping them awake(...)
The post How to Write a Bio Like a Superhero (Easy 3-Part Process) appeared first on Smart Blogger.
So you want to make money through affiliate marketing, huh? You can smell the moolah. And among hundreds of affiliate marketing networks out there, all promising you a piece of the scrumptious $12 billion pie, one has caught your fancy. ClickBank. But there’s a problem. You’ve heard a lot of good things about ClickBank. You’ve also(...)
The post ClickBank: The Brutally Honest, Must-Read Guide for 2019 appeared first on Smart Blogger.
Let me guess. CJ Affiliate by Conversant (aka Commission Junction) keeps popping up on your radar — and you’re itching to sign up as a publisher. But whoa, not so fast. You want to know what you’re in for before you commit to it. Those questions racing in your mind? You need answers, stat. “What(...)
The post The Beginner’s Guide to CJ Affiliate (Commission Junction) in 2019 appeared first on Smart Blogger.
To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.
A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).
Have you ever had to work out the market size and potential SEO opportunity for an entire company for meetings with stakeholders, or even a new client? Need help gathering data? Ross will show you, step-by-step, how to discover the information you need.
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