“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Mobile World Congress 2011 in Barcelona

Waspit spent this week at the MWC hosted by GSMA, thanks to the assistance of the UKTI.  With nearly 1,400 leading companies in the mobile sector from over 200 countries we were in good company.

The event not only included several large expo halls with stands from mobile experts, it also had valuable speakers and panel discussions that allowed industry leaders to come together and discuss the future of this fast moving space.

Most notably of which was Eric Schmidt’s (from Google) keynote on the second day.  This gave us a very interesting insight into Google’s future plans, of which the most memorable are laid out in this article from The Guardian.


When asked by one of the audience if Google felt that Facebook was a threat, he replied ‘Google isn’t seeing it affecting advertising income. “Our main competitor is Microsoft and Bing”.’

The success of App Planet was huge and the number of visitors was around 4,500, making it one of the most popular events.

This year the conference not only included several different app developer events hosted by such companies as Microsoft, Nokia, RIM and Samsung, but also for the first time included Macworld Mobile, a developer event targeted at Apple iOS developers.
We at Waspit, had our own stand in the exhibition hall and met a variety of very interesting people.  Our stand highlighted our NFC contactless mobile payments and our unique social media proposition.  We had a great response and look forward to forging a number of new and valuable working relationships with some of our industry peers who also attended the event..

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