“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Paid vs. Free: Productivity Apps

With more and more to do everyday, we tend to give a lot of work to our smartphones. Productivity apps are now nothing short of personal assistants in our pockets, ordering you coffee, scheduling your meeting, calling your mother. Not all of them are free, however. Below are comparisons between popular paid and free applications to help you determine what price is right for you.


Google Calendar - FREE

  • Ability to view all of your calendars at once
  • Includes non-Google calendars
  • Quick settings to edit, create, delete events
  • Set customizable messages and quick send with gmail integration
  • Ability to sync calendars between devices

Pure Grid - $1.79

  • Ability to sync to Google Calendar
  • Wide ability compatibility with various third party apps
  • Multiple skins for full application and widget
  • Fully transparent included
  • Re-sizable widget and full application

Analysis: Pure Grid’s main handle over Google Calendar is the customizable color schemes and skins. On the side of functionality, Google Calendar offers more flexibility than Pure Grid by allowing users to compose schedules on any device and have them accessible on one’s mobile device. Pure Grid fails to answer; Google Calendar is used on tons of devices whereas Pure Grid stands alone, on mobile.


Data Security

Dropbox – Free

  • Store mixed media
  • Pictures, Video, Text
  • Share content with others
  • Download content straight to Dropbox
  • Massive 250,000 + active user base

Solid Explorer Unlocker - $2.00

  • Dual panel display allows independent browsing.
  • Supports zip, tar and gz file types
  • Has Root access
  • File sharing supported between other users with Solid Explorer

Analysis: It’s easy to say that these apps are not two peas in a pod. Solid Explorer is meant to keep your data safe and sound, locked away from everyone else, whereas Dropbox is a socially integrated cloud storage unit. However, Dropbox’s password security on all of your data is comparable to the password security that Solid Explorer has to offer. Think of Solid Explorer as your bodyguard and Dropbox as your publicist. While one wants to keep you safe and out of sight, the other wants you out in the open, still without anything bad happening to you. In the end, the difference comes down to preferring plain privacy over flexibility.

Note Taking

Lecture Notes - $4.16

  • Write notes on screen w/ stylus
  • Crop and paste notes elsewhere to be resized or repurposed
  • Fully customizable paper size and type
  • Looseleaf, graph, blank are all available
  • 8 Notebooks with extended amount of pages
  • Increase storage from free version
  • Limited permission requirement
  • Android exclusive

Evernote – Free

  • Sync data from app across any device with Evernote
  • Massive user base of 500,000 +
  • Regular updates in response to comments of users
  • Filters notes by search
  • Filter can search for text within documents
  • Save Tweets to account
  • Email notes

Analysis: Lecture Notes is most popular for its premium app, costing $4.16. So while you’re paying nearly $5 out of pocket, what more do you get in turn? Six more notebooks than the light version, and the ability to edit paper preference. Competing for note taking contender, is Evernote. Wildly popular among students and workforce alike, Evernote boasts a booming fanbase and celebrated reputation, acknowledged by the New York Times, Webbys and Mashable. While Evernote is limited to type-text input, Lecture Notes offers stylus-screen input to mimic the feel of writing on actual paper. If the full engagement of stylus input appeals to you, Lecture Notes will be a solid purchase, otherwise, I’m a strong believer in the frugal success Evernote offers over half a million users.

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