“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Plan a Successful PPC Campaign in 2019

How to Plan a Successful PPC Campaign in 2019

We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.

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The Best Tweets from #SEMrushChat: How to Hack Your Competitors’ Marketing Strategies

The Best Tweets from #SEMrushChat: How to Hack Your Competitors’ Marketing Strategies

Our last #SEMrushChat discussed “How to Hack Your Competitors’ Marketing Strategies“ with guest Joe Youngblood. The responses from our community showed that gathering data from your competitors is not as simple as most people believe. With experience comes knowledge, and our community offered their expertise. Keep reading to view their insights, which should help you when evaluating competitors.

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The Biggest Threat to SEO Isn’t Human

The Biggest Threat to SEO Isn’t Human

How will artificial intelligence and machine-learning impact SEO in the future? Could GPT2 Destroy SEO and Transform Content Forever? Learn how it could scaling up content creation to the millions day, will exponentially accelerate problems currently enabled by human-generated content like social media troll initiatives & fake news proliferation. And, see what this means for the SEO community.

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How to Leverage Your Local User Data for PR

How to Leverage Your Local User Data for PR

Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.

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31 Writing Podcasts You’ve GOT to Hear (Best of 2019)

This post is for writers. Authors of fiction and non-fiction. Freelancers and copywriters. Bloggers and content creators. We all need information to help us hone our craft, we all crave inspiration when we’re feeling blocked, and we’re all short on time. It’s no wonder writing podcasts have exploded in popularity the last few years —(...)

The post 31 Writing Podcasts You’ve GOT to Hear (Best of 2019) appeared first on Smart Blogger.

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Amazon Listing Optimization - How to Increase Sales on Amazon

Amazon Listing Optimization - How to Increase Sales on Amazon

If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level.

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Google News Digest: Google I/O Updates, Google Marketing Live 2019 and More

Google News Digest: Google I/O Updates, Google Marketing Live 2019 and More

This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019. We have tried to review every notable update from these events, including the new AR feature in Google Search and Images, new capabilities in Lens (Google‘s image recognition technology), new tools for App promotion, new ad units, and much more.

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How to Define Your Brand’s Tone of Voice: Infographics & Examples

How to Define Your Brand’s Tone of Voice: Infographics & Examples

Want to see examples of successfully implemented tone of voice illustrated by brands’ 404 pages? Dive in to learn how to find and implement a tone of voice for your brand in five steps. You will also discover why it is crucial for any business to have a consistent tone of voice and who has the expertise to define it.

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Evergreen Content 2.0: Timeless Posts People Will Actually Remember

“Create evergreen content that will always be relevant,” the experts say. And so you do. You think of an idea and spend days writing, tweaking, and perfecting every ageless, enduring syllable. You’re certain you have a winning post on your hands — the kind of evergreen content that can stand the test of time and(...)

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How to Use Transitional Words and Phrases to Make Your Writing Flow (with Examples)

Transitional words and transitional phrases keep readers glued to the page by evoking curiosity or hinting something important is coming. They’re effective, and today you’re going to learn all about them.   Some writers seem to have a magic touch… One minute you’re reading their introduction, and before you know it you’ve reached the end(...)

The post How to Use Transitional Words and Phrases to Make Your Writing Flow (with Examples) appeared first on Smart Blogger.

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Display Advertising Stats 2019: SEMrush Study

Display Advertising Stats 2019: SEMrush Study

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.

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