“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Measure Your Content Marketing Success

How to Measure Your Content Marketing Success

Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.

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SEMrush Social Responsibility 2020

SEMrush Social Responsibility 2020

Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight against racism and senseless violence.

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Managing a Franchise Network's Social Media: Lessons Learned From Burger King

Managing a Franchise Network's Social Media: Lessons Learned From Burger King

All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.

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The Only SEO Checklist You Will Need in 2020: 41 Best Practices

The Only SEO Checklist You Will Need in 2020: 41 Best Practices

If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2020, covering 41 best practice points and tasks that you need to know about.

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12 Important SEO Tips for Shopify Ecommerce Platform

12 Important SEO Tips for Shopify Ecommerce Platform

If you are running a Shopify e-commerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify e-commerce store to increase online visibility.

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The 21 Best Content Marketing Tools in 2020 (Best of the Best)

There’s a ton of content marketing tools and services out there, vying for your attention (and your wallet). But which are the best? Which content marketing tools offer the most bang for your buck and can help you get the job done efficiently and effectively? In this handy guide, we’ll help you answer these questions. You’ll find …

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How to Write a Pitch That’ll Wow Editors & Clients (+ Examples)

Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t …

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The Anatomy of the Perfect SEO Report

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.

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Online Digital Marketing Courses: Improve Your Skill Set in 2020

 Online Digital Marketing Courses: Improve Your Skill Set in 2020

This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn from. See all of your options, and start learning today!

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Keyword Cannibalization: Is it Really Holding Your Site's Rankings Back?

Keyword Cannibalization: Is it Really Holding Your Site's Rankings Back?

Keyword cannibalization is an issue that causes continued confusion amongst even the most experienced SEOs, and understanding how to find and fix problems that arise because of it are key to overcoming things that can hold back your site. Here, you‘ll learn how to do just this, as well as learn the ways in which it can hinder your organic performance.

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How to Perform an SEO Audit in 19 Steps: Guide for 2020

How to Perform an SEO Audit in 19 Steps: Guide for 2020

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

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7 Cold Email Templates to Boost Your Outreach

7 Cold Email Templates to Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.

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The Definitive Guide to eCommerce SEO for 2020

The Definitive Guide to eCommerce SEO for 2020

This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites, with tips and strategies on keyword research content, backlinks, technical SEO, link building, local SEO, and more to help you optimize your site effectively.

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How to Search For and Find Any Email Address

 How to Search For and Find Any Email Address

Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.

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Personal Update: Lessons from a Near Death Experience [PODCAST]

Since we last spoke, I almost died. Meningitis due to an allergic reaction has kept me from being with you for several weeks, but it’s left me with some lessons …

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How to Craft the Perfect Writing Sample in 2020 (+ Examples)

Just when you thought you finally found your dream job, your hopes are deflated by two simple, intimidating words: “writing sample.” You know the job is perfect for you. It …

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How to Write a Case Study: Step-by-Step Guide (+ Examples)

If you want to learn how to write a case study that engages prospective clients, demonstrates you can solve real business problems, and showcases the results you deliver, this guide will …

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The Ultimate SEO Copywriting Guide

The Ultimate SEO Copywriting Guide

This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices. Our 19 tips will show you how to create relevant content that ranks high in search engines, reaches customers, and helps with conversions.

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