URL slugs are an important asset to your SEO strategy. In this guide, we‘ll share how to utilize the best for user experience and keyword SEO.

From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

Discover our complete guide to creating quality content using Semrush, with tips, advice, and useful tools. Find out more here.

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to share their expert tips on how the website can improve its site performance by looking into different areas, from content to technical to off-page SEO strategies.

Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool is best.

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and yielding no positive results.

Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the best possible structure for the small business’ website to help it gain a competitive advantage and appeal to more customers.

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

Find out how to create better briefs for your content writing services with five easy to use tips.

On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for your audience.

Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions.

Have you been wondering which of the numerous WordPress page builders out there is the best one for your website? It makes sense. After all, building and designing a website …

9 Best WordPress Page Builders: Who’s #1 in 2021? Read More »

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Listen: Most writers never get rich. You know that. I know that. Everybody knows that. But is it possible to make a nice little side hustle income? Get paid to …

How to Make Money Writing: 5 Ways to Get Paid to Write in 2021 Read More »

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Where can you find copywriting statistics to direct your marketing strategies? Look no further, my friend. We’ve gathered the latest data reflecting how online copy is consumed. And, regardless of …

77 Copywriting Statistics: Data to Crush Your Competitors (2021) Read More »

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Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look at one of the main components of SEO success, which is building a strong link profile by getting more links to our site pages from other domains to rank higher in the search results.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. Read on to learn more about the reasons your website rankings are being held back and what you can do about it.

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform well.

Find out what an ideal client profile is, how to create one, which parts to include, and get a free template to start optimizing your marketing efforts.

Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.

You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.

In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.

Market segmentation strategy is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.