Today I‘m going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I also pull Google‘s leg a little bit, and I have a bit of fun playing with Google‘s algorithm, and you will learn some ways to get snippets through Q&A.

You can plan well and use your time efficiently, and still not get the results you need or want. Experimentation is often necessary to find strategies that will work and meet your goals. So we asked our community and guest Mike Allton during SEMrushchat about testing, factors to consider, bad results, steps for running an experiment, and data to consider for ideation.

When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.

Early in November Google announced that they’ve added a beta version of the ‘Speed Report’ to Search Console. This guide will go into detail on how you can use this new feature to improve your site speed and provide real, measurable results on your website.

It has been an eventful two weeks; BERT is one everyone‘s mind and the talk of the search community (we have more info on that below). Plus, there several important updates regarding Google Ads and there is tool news all marketers need to see. Also, the days of Flash are officially coming to an end (we know, you already thought Flash was dead, but it is “official“ now).

The month of October brought new and updated functionalities for SEMrush tools, from a bulk analysis report in Traffic Analytics to an expansion of Market Explorer (with a special offer for those wanting to try it out).

Learn How Type A Media deals with KPI structures with clients. Their strategy can help you show businesses and clients what really matters and how to get the results they need. Ross breaks down Conversational, Informational, and Transactional KPIs and what you need to know about each of them; check it out.

Google Display Network has the power to help you reach 90% of the global internet right where your target customer browses. Advertisers in the business and industrial sector can leverage these best practices on target demographics, topic areas, devices, and display sites to secure the greatest returns for their ads in 2019.

Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint - it is not Facebook or Twitter) Well, look no further because Quora is here! It is an effective and mostly overlooked content marketing tool that, when done right, generates long-lasting results.

There are loads of tools out there to help you track site performance. Google Search Console is one of the best. It can help site owners and webmasters on a variety of levels from monitoring changes in overall site visitors over time to pinpointing a specific issue that’s caused a decrease in traffic to a post. Find out how to use it in this article.

If you want to learn how to start a blog so you can grow an audience and make money, you’ve come to the right place. With over 3 million readers, we’re one of the world’s biggest websites about blogging. We’ve helped thousands of people start a blog, improve their writing skills, and earn real, tangible …

How to Start a Blog in 2019 (+ Resources on EVERYTHING!) Read More »

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Your writing portfolio is a critical tool in your marketing arsenal. After all, it’s the first thing a potential client will want to see. And a kick-butt writer portfolio can do most of the selling for you. As a freelance writer, you know this, but where do you start? Well, there are three things you …

How to Create a Writing Portfolio That’ll Wow Potential Clients Read More »

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The challenge of keeping up with the latest E-Commerce innovations can be difficult. However, the opportunities available via the relatively new introduction of Google Comparison Shopping Services (CSS) are key knowledge for anyone marketing an E-Commerce business. Learn how Google CSS shortens the customer journey, removes any brand disparity, and can deliver more sales for less budget.

During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.

Google; they never stop updating and adding features, and we want you to remain informed about all the — which is why we release the Google Digest every two weeks. This week, we have some Search, Ad, and Tool updates you need to know about. Check them out, and tell us your experiences these past few weeks.

Today we will be going over the difference between strategy and tactics. As SEO consultants, most of us fit into the bucket of tacticians. The thing is, once you get all your tactics lined up that you want to implement, where do you start? What is most important from an SEO point of view, and what is most important from a business point of view?

In last week‘s #SEMrushchat, our team talked with Brian Fanzo and our community about the importance of storytelling, the strategies to use, questions to consider, different forms of storytelling, and resources to learn from. See the helpful tips and solutions provided in the chat, and share your insights with us.

Global Marketing Day 2019 is coming — the first of its kind free 24-hour online marketing event where you will have the opportunity to learn from some of the most successful and established marketers and SEOs in the field. And you can learn without having to spend a dime or traveling to some remote corner of the world.

Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

Traffic Analytics is a highly effective market intelligence aggregator transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions. Now it‘s enhanced with the new Market Explorer tool, allowing you to reveal top players, discover industry trends, and analyze the in-market audience.

Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.

If you want to launch your very own self-hosted WordPress blog, but you’re not quite ready (or able) to dip your toes into the premium web hosting waters, a free WordPress hosting service could be just what you need. These free services won’t match the performance and flexibility of a quality paid WordPress host, but they(...)

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Are you working on or planning to build an eCommerce website project? If so, there are a lot of nuances that come with building and marketing an eCommerce website that you should be aware of. In this blog post, I‘ll cover five common mistakes that eCommerce website owners make and how to prevent them. Taking the time to proactively prevent these simple mistakes can save a lot of time and energy.

The SEMrush teams are focused on continually fine-tuning our tools so we can improve your user experience. Our “What‘s New“ series will make sure you are informed on all of our product updates and recent changes. We urge you to test out the new additions and give us feedback on what you like, what you don‘t like, and what you would like added.

Today‘s Weekly Wisdom is on JavaScript SEO. Learn about HTML vs. JavaScript and see a quick checklist of how to make sure that your website is properly crawled and indexed in Google and other search engines.

Last week Bill Slawski wrote an article for us called A Guide to the Biggest SEO Myths on the Web. The SEO industry as a whole responded very well to the article, and our community loved it. Last week‘s #SEMrushchat discussed SEO myths, consequences things to watch for, SEO imposters fact-checking and more.

This step-by-step guide will help you learn how to set up and create your first YouTube video ads sequencing campaign in under 20 mins. YouTube video ads sequencing campaign is a great way to push your message in a sequence which will help you drive deeper engagement, awareness & consideration.

We are back with SEMrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted and asked for their insights; you will see each of them below.

Google offers two measurements, E-A-T and YMYL, which are important for marketers looking to create better pages in the new year. Let’s discuss what you need to know about both of them.