This quick guide will walk you through strategies that will help your content be relevant to search engines and users. Learn how to avoid fluff content and optimize your content the right way by using keywords naturally. You will see how to write content that ranks without sounding like a robot.

Did you think PageRank was dead? If so, you were wrong. PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. In this guide, we explore what PageRank is, how it works and take a look at the factors which influence it, as well as why it still matters in 2020.

Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.

Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight against racism and senseless violence.

All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.

If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2020, covering 41 best practice points and tasks that you need to know about.

What are lead magnets and why should you use them on your website? Find out how to attract more leads for your business and get inspiration from these 12 ideas.

Discover the competition and reveal strategies and tactics of any industry player with these top 18 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.

Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.

If you are running a Shopify e-commerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify e-commerce store to increase online visibility.

There’s a ton of content marketing tools and services out there, vying for your attention (and your wallet). But which are the best? Which content marketing tools offer the most bang for your buck and can help you get the job done efficiently and effectively? In this handy guide, we’ll help you answer these questions. You’ll find …

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Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t …

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SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.

In this study about positioning yourself in the SERPs, you will learn a few interesting facts that will help you, your website, and your business grow. I am going to show you how structured data, website speed, and the quality of your copywriting can affect your rankings.

We have 3 exciting new features from May‘s updates: Analyzing a Website’s Traffic Journey, Audience Overlap Between 5 Domains, A New Keyword Cannibalization Report, and Improved Domain Insights with Compare Mode.

This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn from. See all of your options, and start learning today!

Thorough market assessment will reveal your most promising international opportunities. Use this 10-step guide to help you choose your next target market.

Keyword cannibalization is an issue that causes continued confusion amongst even the most experienced SEOs, and understanding how to find and fix problems that arise because of it are key to overcoming things that can hold back your site. Here, you‘ll learn how to do just this, as well as learn the ways in which it can hinder your organic performance.

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.

This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites, with tips and strategies on keyword research content, backlinks, technical SEO, link building, local SEO, and more to help you optimize your site effectively.

Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.

Find out what TF-IDF is and how to use it. Understanding how Google identifies quality content is crucial to staying competitive.

A simple guide to using semantic HTML5 to communicate the structure of your pages: What is semantic HTML5? Why do you need to use semantic HTML5? What does it look like? Here are some easy-to-implement examples...

In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can discover your website or URLs, including sitemap submissions, internal linking, earning inbound links and more.

Find out how to attract traffic that converts in 2020. Discover how to optimize your paid traffic strategy with AI technology via the Traffic Jet tool, and build a plan that helps you turn more visitors into customers.

Since we last spoke, I almost died. Meningitis due to an allergic reaction has kept me from being with you for several weeks, but it’s left me with some lessons …

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Just when you thought you finally found your dream job, your hopes are deflated by two simple, intimidating words: “writing sample.” You know the job is perfect for you. It …

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If you want to learn how to write a case study that engages prospective clients, demonstrates you can solve real business problems, and showcases the results you deliver, this guide will …

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This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices. Our 19 tips will show you how to create relevant content that ranks high in search engines, reaches customers, and helps with conversions.