All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change your mindset and priorities and contribute to significant growth in clicks and traffic.

Agencies need clients, but when and why do you choose to let a potential client go? Here is a story of a link building client I could have made a lot of money from but chose to walk away from. See my reasons why.

Building a content marketing funnel that works can be a real headache. SEMrush asked 350 marketers what makes an effective content funnel, and, today, we’re excited to share the results with you.

Link bait can help you to earn authority links at scale from a single piece of (awesome) content. But what is it, why is it often so successful and what does the tactic look like in practice? Here, we explore 8 inspirational pieces of link bait that you can learn a lot from and analyze the reason why these have each earned hundreds of links.

Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span - what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.

Worried that a core update is going to hurt your website? See what you need to know from an SEO expert and how to be ready for the next Google Core Algorithm Update.

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.

Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.

Due to Google‘s ever-increasing requirements for quality content, guest blogging has to be done better to rank, to get traffic, and to help with personal branding for the author. This guide will break down what you need to know about Google to do well and provide many tips to help you create a guest post that will do well with search engines and audiences.

Getting budget for SEO tools isn‘t always easy. This article will break down which work tasks to evaluate and measure to convince your boss or a decision-maker why the cost is justified.

Check out our tried-and-true method for how to set up a content outsourcing workflow that really works.

SEMrush has compared voice search results between all digital assistants - 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.

The right links can really help to supercharge your SEO strategy, and there are many ways that you can earn great links. But where do you start? Here, we‘ve rounded up 12 different link building tactics that we‘ve seen great success from and recommended those that you can use to get backlinks in 2020.

Google announced the Page Experience signal, which will be a new ranking factor rolling out in 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.

COVID-19 has fundamentally changed how the world works. Some people are still waiting to return to normal, but if you want to thrive, you need to prepare for the world …

Don’t Wait for the World to Return to Normal [PODCAST] Read More »

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Want to use LinkedIn to find a job? You’re not alone. With over 300 million monthly LinkedIn users and over 20 million job postings open at any given time, LinkedIn is a …

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Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)? In this handy guide, you’ll learn: The proven structure …

How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples) Read More »

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Let me guess… You’ve been asking Google to help you find journal prompts or journaling ideas, right? You know that successful writers throughout history have kept a journal for creative writing, …

34 Journal Prompts & Ideas to Unlock Your Writing Creativity Read More »

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Spreadsheets are essential in our day-to-day as SEO analysts. We thought it would be a good idea to present a number of formulas we use to make our lives a little easier and speed up the process for you, too.

Google isn‘t right for every search and for every individual, which is why we‘ve compiled a list of alternative search engines, from the expected to the unknown, that are out there for you to use, including charity search engines, privacy-first search engines, ones that help you to find results of a certain format and more.

What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.

Mobile Search Engine Optimization (SEO) is the process of improving the experience of visitors who access your website from mobile devices. Here are 9 mobile optimization techniques for a beginner to improve mobile site rankings.

The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale, using insights from other top-performing content assets to inform your own approach. And in this guide, we will teach you everything that you need to know to use the technique yourself and build great links.

The most effective and impactful link building tactics are those that can help you to earn high quality, topically relevant backlinks from other websites to your own, and a proven tactic that you should be using is broken link building, and we‘ll talk you through a step-by-step process you can use to build great links.

While it‘s true that small businesses don‘t have the marketing budgets to compete with big brands on a national scale, at a local level there are plenty of strategies SMBs can use to sneak ahead of the household names in search. Read our small business SEO tips so you can improve your local rankings!

Can negative SEO pose a real threat to your website? Find out what is negative SEO, how harmful it may be, and what you could do to detect and tackle a possible negative SEO attack.

Do you want to see how your site is doing in Google search? Google Search Console grants you to observe your site’s presence in Google’s search results. You can simply analyze your SEO rankings alongside other Analytics data by linking your Google Analytics account with Google Search Console.

Find out what a backlink audit is, why you need it, and how to perform your own audit in five simple steps. This guide includes informative videos and a breakdown of the tools you can use.

Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.

Read this post to uncover market-driven tactics that help businesses drive more traffic and earn more visitors.