“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

6 Competitor Insights You Can Get in 30 Minutes

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.

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Keyword Analysis: How to Analyze Your Keywords for SEO

Keyword Analysis: How to Analyze Your Keywords for SEO

There are a number of programs nowadays that allow doing keyword analysis. The most well-known among them is, probably, Google’s Keyword tool, but it doesn’t give all-around data for search terms. For this purpose, you can make use of Semrush - professional keyword software, created specifically for in-depth keyword research.

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27 Free (and Paid) Local Business Listing Directories

27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date. In this guide, we‘ll show you some top directories and tell you how Semrush can help!

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How To Do a Competitive Analysis with Semrush (Including Template)

How To Do a Competitive Analysis with Semrush (Including Template)

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis and we‘ll also provide you with a template and a checklist to get started on your own.

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Local Business SEO Tips and Tactics

Local Business SEO Tips and Tactics

Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads. In this guide, I’m going to walk you through the most important success factors for both Google Maps (the local map pack) and local organic search.

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12 Blogging Tips for Beginners (+ Lots of Free Resources)

Looking for blogging tips to give yourself the best shot at creating a successful blog? As a new blogger, you want to avoid becoming overwhelmed. Being overwhelmed can mean the difference …

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Keyphrase or Keyword: Is There a Difference?

Keyphrase or Keyword: Is There a Difference?

When you‘re determining your keywords and keyphrases, it‘s important that you‘re doing the right research to determine your needs. Both are different, but a good SEO strategy ties in both to ensure you‘re showing up for searches that matter to your business or organization. Read through our breakdown of keywords and keyphrases for more information.

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What are LSI Keywords and Do They Matter?

What are LSI Keywords and Do They Matter?

LSI keywords are a point of contention within the SEO community, and it’s easy to get confused about what these are and whether they’re something that actually helps your website to rank higher on Google or not. And in this guide, we’ll take a deep dive into the topic and answer commonly asked questions.

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Top YouTube Searches in 2021

Top YouTube Searches in 2021

Learn how to find the top trending YouTube searches, including a list of current trending channels and videos, and why they’re important for marketing.

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Keyword Strategy: How to Get the Basics Right

Keyword Strategy: How to Get the Basics Right

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.

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What Are Semantic Keywords? SEO for Beginners

What Are Semantic Keywords? SEO for Beginners

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation. We‘ll even give you some tools that can help you with your research, so you can find semantically related keywords.

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Why Local Links May Reign Supreme

Why Local Links May Reign Supreme

Local links are becoming more and more important for local businesses. Read through this breakdown to learn more about some of the experiments I did to monitor performance when sites receive local links and you‘ll understand more about why local links (may) reign supreme over other important factors for small-to-mid-sized local businesses.

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How To Do Local SEO Keyword Research In 2021

How To Do Local SEO Keyword Research In 2021

You can spend a little bit of time doing local keyword research and get some top-level information rather quickly, or you can go deep and get just about everything you can think of for a full-fledged strategy. In this post, I‘ll help you develop a local SEO keyword research guide to set you up for future success.

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Market Analysis Done in Under 60 Minutes

Market Analysis Done in Under 60 Minutes

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.

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51 Must-Know Content Marketing Statistics (2021 Guide)

Need to reference a few content marketing statistics? Maybe you… Need some data to convince your CEO to give you a bigger content budget; Want to know what results to …

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