“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Why You Need Branded Content (and How To Get It Right)

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.

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How To Prepare for Core Web Vitals Update in 2021 [Study]

How To Prepare for Core Web Vitals Update in 2021 [Study]

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.

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How To Build Your Website Architecture for SEO

How To Build Your Website Architecture for SEO

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.

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How To Track SEO in Multiple Cities with Semrush

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.

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17 Online Editing Jobs for Freelancers & Beginners (2021)

Are editing jobs on your radar, but you’re not sure where to begin? This post will help. Do you dream of reading for a living? Do you get a buzz …

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How to Get Clients: 10 Best Ways to Land More Freelance Work

Do you feel like every other freelancer knows exactly how to get clients … and you don’t? Perhaps your friend has just posted on Facebook about an amazing gig she …

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Guest‌ ‌Blogging:‌ ‌The‌ ‌Busy‌ ‌Writer’s‌ ‌No-Fluff‌ ‌Primer‌ ‌(2021)‌

So you want to know about guest blogging. Maybe you’ve Googled it already, only to come up with a daunting number of ultimate guides. You don’t want to read an …

Guest‌ ‌Blogging:‌ ‌The‌ ‌Busy‌ ‌Writer’s‌ ‌No-Fluff‌ ‌Primer‌ ‌(2021)‌ Read More »

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How to Create a Content Marketing Strategy in 2021

62% of marketers rated “content” as one of two channels that garnish the highest return on investment. So developing a content marketing strategy is essential to achieving long-term, sustainable growth …

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How to Become an Editor: 8 Things to Get You Started in 2021

Wondering how to become an editor? Need guidance on mapping out your new career path? Then this post is for you. Editorial roles are among a wide selection of advanced …

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How to Become a Writer: 9 Simple Steps You Can Take in 2021

You’re here because you want to learn how to become a writer. A quick Google search led to mountains of advice, leaving you with more questions than when you started! …

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How To Write a Press Release

How To Write a Press Release

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

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