“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community

Our team had a very detailed and informative conversation in last week‘s SEMrushchat, and the information shared could help small business owners, marketers, and agencies. Our guest, Nichole Elizabeth DeMeré, and our community shared insights about what makes them engage with online communities, and the strategies that have helped them build a community through social media.

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Best Tweets from #SEMrushchat: Website Monetization Tactics

Best Tweets from #SEMrushchat: Website Monetization Tactics

We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs. Google AdSense.

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SEO’s: Ways to Prep For a Vacation

SEO’s: Ways to Prep For a Vacation

In any job, taking a vacation can be hard, but with SEOs, the idea of leaving and something going wrong can be a bit scary. Decisions have to be made — Do you want to be in complete control of everything while you are gone? Do you want to just check in quickly once a day? Or are you going for a complete digital detox?

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SEMrush Q&A: Your Webinar SEO Questions

SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide useful answers for our community.

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Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Google Ads is the easiest place to start because you control what it shows and it‘s right at the top.

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Best Tweets from #SEMrushchat: How to Build An Online Reputation to Win New Clients

Best Tweets from #SEMrushchat: How to Build An Online Reputation to Win New Clients

Our social team had a great conversation in last week‘s SEMrushchat, with guest Kevin Gibbons and our community. They discussed strategies for building an online reputation that will help businesses win new clients. Topics discussed included common ORM issues, platforms to use, strategies for building a new reputations, ways to incentivize customers, and techniques for demonstrating expertise.

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What's new in SEMrush [August 2019]

What's new in SEMrush [August 2019]

We at SEMrush are obsessed with constantly tuning our tools and improving the user experience. Dive into this article to stay on top of SEMrush product updates we rolled out in August. The vast majority of them are available within your account at no extra cost! You‘ll learn how to use these new tools and features to improve your marketing campaigns.

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What Google Trends Teaches Us About When to Trust Data

What Google Trends Teaches Us About When to Trust Data

Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.

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Weekly Wisdom with Ross Tavendale: Evaluating Links

Weekly Wisdom with Ross Tavendale: Evaluating Links

In today‘s Weekly Wisdom, I am going to show you exactly how to decide if a website is a good place to get a link from or not. And then I will show you some tricks to kind of bulk analyze this, so if you get lots and lots of them, you can very quickly put it into your workflow.

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55 Metaphor Examples That’ll Pack Your Prose With Persuasion

Aristotle once wrote, “to be a master of metaphor is a sign of genius.” And the best way to master the metaphor? Devour lots of good metaphor examples! So, we’ve compiled a giant list of metaphors from content marketing, literature, famous speeches, and pop culture to give you a go-to resource. You’ll also learn: How(...)

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Amazon Associates: The Ultimate Money Making Guide for 2019

You want in. The idea of making money with the Amazon Associates program sounds enticing. And when you buy products on Amazon, you’re always amazed at the pure volume of stuff they sell. But your understanding of how it all works is, well, fuzzy. Let’s bring it into sharp focus. I’ll walk you through the(...)

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16 Things That Can Hurt Your Site Rankings (SEO Checklist)

16 Things That Can Hurt Your Site Rankings (SEO Checklist)

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.

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8 Insights You Can Gain from Competitors’ Top Landing Pages

8 Insights You Can Gain from Competitors’ Top Landing Pages

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature.

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How to Deal With a Negative Review Attack

How to Deal With a Negative Review Attack

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.

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Weekly Wisdom with Amy Bishop: Search Query Mapping

Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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Weekly Wisdom with Ross Tavendale: COPE

Weekly Wisdom with Ross Tavendale: COPE

Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goals.

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Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs

Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs

We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t.

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Email Marketing 101: The Simple, Definitive Guide for 2019

Let’s cut to the chase: If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. In this simple, easy-to-digest guide, you’ll learn: The two things you need to(...)

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How to Write an Ebook: 21 Dumb Mistakes to Avoid in 2019

Want to learn how to write an ebook like a pro? It’s not just what you do, but what you DON’T do that can make or break your work.   Admit it. You’ve thought about writing an ebook. In fact, you’ve already imagined the front cover. You can see the main title and, underneath, your(...)

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