“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

14 of the Best Product Page Design Examples

14 of the Best Product Page Design Examples

All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change your mindset and priorities and contribute to significant growth in clicks and traffic.

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What is Link Bait? 8 Examples To Show You How It's Done

What is Link Bait? 8 Examples To Show You How It's Done

Link bait can help you to earn authority links at scale from a single piece of (awesome) content. But what is it, why is it often so successful and what does the tactic look like in practice? Here, we explore 8 inspirational pieces of link bait that you can learn a lot from and analyze the reason why these have each earned hundreds of links.

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How to Address Attention Spans with SEO in 2020

How to Address Attention Spans with SEO in 2020

Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span - what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.

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Outbound Links: Do They Affect SEO?

Outbound Links: Do They Affect SEO?

Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.

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A Guest Blogging Guide for SEO: 2020 and Beyond

A Guest Blogging Guide for SEO: 2020 and Beyond

Due to Google‘s ever-increasing requirements for quality content, guest blogging has to be done better to rank, to get traffic, and to help with personal branding for the author. This guide will break down what you need to know about Google to do well and provide many tips to help you create a guest post that will do well with search engines and audiences.

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Leveraging Voice Search for Local Businesses [Study]

Leveraging Voice Search for Local Businesses [Study]

SEMrush has compared voice search results between all digital assistants - 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.

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How to Get Backlinks: 12 Strategies for 2020

How to Get Backlinks: 12 Strategies for 2020

The right links can really help to supercharge your SEO strategy, and there are many ways that you can earn great links. But where do you start? Here, we‘ve rounded up 12 different link building tactics that we‘ve seen great success from and recommended those that you can use to get backlinks in 2020.

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Don’t Wait for the World to Return to Normal [PODCAST]

COVID-19 has fundamentally changed how the world works. Some people are still waiting to return to normal, but if you want to thrive, you need to prepare for the world …

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How to Use LinkedIn to Find a Job as a Freelancer (11 Pro Tips)

Want to use LinkedIn to find a job? You’re not alone. With over 300 million monthly LinkedIn users and over 20 million job postings open at any given time, LinkedIn is a …

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How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples)

Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)? In this handy guide, you’ll learn: The proven structure …

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34 Journal Prompts & Ideas to Unlock Your Writing Creativity

Let me guess… You’ve been asking Google to help you find journal prompts or journaling ideas, right? You know that successful writers throughout history have kept a journal for creative writing, …

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How to Do the Skyscraper Technique (to get high-quality links)

How to Do the Skyscraper Technique (to get high-quality links)

The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale, using insights from other top-performing content assets to inform your own approach. And in this guide, we will teach you everything that you need to know to use the technique yourself and build great links.

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A Full Guide to Broken Link Building

A Full Guide to Broken Link Building

The most effective and impactful link building tactics are those that can help you to earn high quality, topically relevant backlinks from other websites to your own, and a proven tactic that you should be using is broken link building, and we‘ll talk you through a step-by-step process you can use to build great links.

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10 Local and Affordable SEO Strategies for Small Businesses

10 Local and Affordable SEO Strategies for Small Businesses

While it‘s true that small businesses don‘t have the marketing budgets to compete with big brands on a national scale, at a local level there are plenty of strategies SMBs can use to sneak ahead of the household names in search. Read our small business SEO tips so you can improve your local rankings!

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How to Connect Google Search Console to Google Analytics

How to Connect Google Search Console to Google Analytics

Do you want to see how your site is doing in Google search? Google Search Console grants you to observe your site’s presence in Google’s search results. You can simply analyze your SEO rankings alongside other Analytics data by linking your Google Analytics account with Google Search Console.

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How To Start Affiliate Marketing In 2020: Beginner's Guide 

How To Start Affiliate Marketing In 2020: Beginner's Guide 

Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.

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