“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Google Provides New Structured Data and GMB Options (Google News Update)

Google Provides New Structured Data and GMB Options (Google News Update)

As the COVID-19 virus continues to spread worldwide, the majority of Google’s most recent updates in the past week have pertained to helping users better navigate the pandemic & find the information they need. This includes new event structured data options for postponed, canceled, or online-only events, as well as the introduction of a new format on the search results page for COVID-19 searches.

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The Best WordPress SEO Plugins for 2020

The Best WordPress SEO Plugins for 2020

Wondering which SEO WordPress plugin to choose? We have the top SEO plugins and the features they provide. Plus, you can also learn the different ways to upload plugins, things to consider when choosing a plugin, and more.

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Google My Business Tips from Greg Gifford

Google My Business Tips from Greg Gifford

In the 5 Hours of SEO webinar, Greg Gifford broke down what businesses need to know today about Google My Business. See his tips for service-related businesses, GMB categories, UTM tracking, images, reviews, Google, posts, Q&A and more.

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How to Update Google My Business Hours for COVID-19: 3 Options

How to Update Google My Business Hours for COVID-19: 3 Options

Learn three options you can use to modify your Google My Business hours during the COVID-19 pandemic. Google has provided an option, but there are issues you should be aware of. There are also two other options to choose from. Find out what they are and the issues with reviews you should be aware of.

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How Google is Handling COVID-19: Google News Update

How Google is Handling COVID-19: Google News Update

In the week that saw COVID-19 officially declared as a pandemic, Google responded with a global response to help people stay safe, informed, and connected. This news update will look at the wide range of updates by Google relating to COVID-19 and steps taken by our industry to help others.

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Content Writing: Tips to Take Your Content Development to the Next Level

Content Writing: Tips to Take Your Content Development to the Next Level

Looking for ways to step up your content writing game? This guide has got you covered, providing you a detailed list of tips to improve your content development. This includes the best tools to use for content creation, how to develop a strong content strategy, as well as the pros and cons of an in-house editorial team versus using freelance writers.

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Google Announces Mobile-first Indexing for All Sites (Google News Update)

Google Announces Mobile-first Indexing for All Sites (Google News Update)

SEMrush will now be bringing you weekly updates of the latest changes in Google Search, Google Ads, and Google Tools so you can keep up with the latest Google developments as they happen. This week we will cover the announcement for mobile-first indexing for all sites, the new feature in the Rich Results Test tool, newly formatted attribution reports, and more.

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Nick Nanton – How to be a World-Class Storyteller [PODCAST]

In today’s world, we’re inundated with a million stories each and every day. As a result, telling your story, and making it stand out, can feel like a daunting task. …

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Write Headlines That Convert: 10 “Number Psychology” Tips!

Want to know how to write a headline that’ll convert like gangbusters? Need a headline game-changer that captivates readers? Your marketing buddies leverage some surefire number psychology and pricing tactics …

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Why You’ll Never Reach Your Writing Goals in 2020 (Unless…)

Another week passes with no progress on your writing goals. No first draft, no blog post, no portfolio piece. Zilch. Nada. Nauseating guilt washes over you. At the beginning of …

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5 Strange Opportunities for Creatives During the Quarantine [PODCAST]

Now is a scary time. But, in every difficult situation, there are hidden possibilities. In the midst of all the chaos, creatives have unique opportunities. In this special episode of …

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Top Marketing Podcasts You Should Follow in 2020

Top Marketing Podcasts You Should Follow in 2020

Check out our list of the best marketing podcasts for 2020 with insights on business, marketing, SEO, content, social media, and much more. These podcasts were recommended by our community as actionable, entertaining, and helpful for marketing strategies. See the podcasts you can‘t miss!

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Common SEO Mistakes and How to Avoid Them: #SEMrushChat

Common SEO Mistakes and How to Avoid Them: #SEMrushChat

In last week‘s SEMrushchat, we discussed how often to perform technical SEO audits, common SEO mistakes, how to avoid mistakes, which technical errors to fix first, duplicate content problems, and best practices for title tags and meta descriptions. Our chat guests were experts Joe Hall and Joe Williams.

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Local SEO Basics: What Is Local SEO?

Local SEO Basics: What Is Local SEO?

In this guide, you will get strategies for improving your local SEO rankings, optimizing Google My Business, and for improving your on-page local SEO. This step-by-step local SEO guide will help you reach your goals.

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15 Must-Have Digital Tools for Your Marketing Agency

15 Must-Have Digital Tools for Your Marketing Agency

There are plenty of things to consider in any digital marketing agency. To save money, time and energy, you need the right software. In the post, you will find a list of tools for lead generation, reporting, content research and more. Agencies that took part in our survey mentioned these tools among their favorite productivity software, which helps them stay on track and thrive.

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SEO Guidelines for AMP Stories and Google Partner Updates: Google News Digest

SEO Guidelines for AMP Stories and Google Partner Updates: Google News Digest

In this Google News Digest. we are going to break down the latest news for Google Search, Google Ads, and Google Tools that have taken place in the last two weeks. Key updates include the release of SEO guidelines for AMP stories, changes to the performance requirements for the Google Partner Program, and Google’s removal of 600 apps as part of its ongoing ad fraud initiative.

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Link Building: Dofollow vs. Nofollow in 2020 (#SEMrushchat)

Link Building: Dofollow vs. Nofollow in 2020 (#SEMrushchat)

With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links, both internal and external, and discuss the benefits they provide, and different ways to use them. Learn how to use rel=“sponsored“ and rel=“ugc“, things to avoid, and the value of nofollow for link building.

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The 5 Best Types of Online Businesses for Beginners [PODCAST]

These days it seems like everyone wants to start an online business. It’s easy to do, but also easy to get overwhelmed. There are online courses, e-commerce stores, consulting, etc. …

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31 Ways to Find (& Land) Freelance Writing Jobs in 2020

Whether you’re a seasoned freelance writer or a beginner with no experience, freelance writing jobs are plentiful in 2020 — if… You know where to look; You know how to …

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13 Best Elementor Themes (According to Elementor!) in 2020

Looking for the best Elementor themes? If you’re here, you’ve probably decided to join the three million plus other people using the Elementor page builder plugin. However, if you want …

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The One-Page Document We Use to Plan Our Blog Posts [PODCAST]

Not seeing the results you want on your blog? You’re probably going directly from an idea to writing. The difference between amateurs and pros is how much planning they do …

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How to Create a LinkedIn Company Page and Promote Your Business #SEMrushChat

How to Create a LinkedIn Company Page and Promote Your Business #SEMrushChat

LinkedIn company pages were created with the intention of providing your business with a point of direct contact with your target audience, as well as the chance to make new connections, employees, and ultimately, new customers in most company’s cases. Find out how to create your own business page, promote your business, and engage with your audience.

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Digital Marketing Conference Tips for 2020: SEMrushChat

Digital Marketing Conference Tips for 2020: SEMrushChat

Want to go to marketing conferences, but not sure how to choose, how to prep, and what to do when you get there? We have covered five key questions you may have about marketing conferences in this week’s chat, and we were lucky to have three very special guests to answer them, as well as our insightful community.

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New Algo Update Rumors and GSC Removals Tool: Google News Digest

New Algo Update Rumors and GSC Removals Tool: Google News Digest

Google has kept marketers on their toes this year with big news like the January 2020 core update, the favicon and black ad label release on desktop, and the featured snippet update. This week, we don‘t have any verified algorithm news, but we have noticed some significant volatility in the SERPs this week via Sensor.

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