“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

On-Page SEO Basics: URLs

On-Page SEO Basics: URLs

This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.

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The Beginner's Definitive Guide to Google Analytics

The Beginner's Definitive Guide to Google Analytics

Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It‘s one of the most popular free tools available.The volume of data Google Analytics provides makes it an essential component of any website manager‘s or marketeers online toolbox

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SEMrush News and Updates You Can’t Do Without In 2020

SEMrush News and Updates You Can’t Do Without In 2020

Every year we tell you about the changes SEMrush introduced to make the lives of SEO, PPC, social media, content, and other digital marketing professionals a bit easier. This time we decided to top the updates and upgrades list with some ideas on how we can help your business reach new frontiers in 2020.

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A Year of Awesome Content: The Top Posts of 2019

A Year of Awesome Content: The Top Posts of 2019

It has been a fantastic year for the SEMrush blog, and that is because of our authors that provide invaluable data and information that our community and industry need. We have a list of articles that offered fantastic information while also bringing in significant traffic, and having more engagement than the other posts — both in comments and on social media.

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Automated Competitor Monitoring and Reporting with SEMrush

Automated Competitor Monitoring and Reporting with SEMrush

Speed up the monitoring process and make your professional life easier with the Monthly Competitor Analysis template in My Reports. It automatically gathers all the metrics needed for regular competitive research in one place, saving you time and effort each month. Read on to learn about the automated solution that will provide you with data for your marketing decisions.

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How to Write an Introduction That’ll Spellbind Readers in 2020

Want to know how to write a good introduction? Those first sentences or first paragraphs that’ll tease your main points, sprinkle in just the right amount of background information, and still grab your reader’s attention so they’re glued to your every word? It’s actually not as difficult to do as you’d think. You just need …

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50+ Writing Contests in 2020 with Awesome Cash Prizes

So you want to compete in writing contests for prizes and recognition? Writing contests are a fun way to evolve your writing skills — and, yes, cash prizes are a nice bonus. But remember, the emphasis is on fun. If cash is your primary goal, you should focus your time and energy on landing freelance …

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How to Find Your Strengths, Pursue Your Passion, and Rule the World in 2020

Our boss cleared her throat. “I’m sorry, but I have some bad news.” She paused, looking down at the stack of papers she was shuffling in her hands. She looked back up at us. She started to say something and then stopped, looking back down at the papers. That’s when we knew we had lost …

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Best Tweets from #SEMrushchat: Social Media Live Streaming

Best Tweets from #SEMrushchat: Social Media Live Streaming

Our final SEMrushchat for 2019 was fantastic. Our guest, Stephanie Liu, and our community shared some tactics agencies and businesses can use for live streaming in 2020. In this article, you will find tips on best practices and increasing engagement, and gain ideas on ways to utilize live video. So check them out, and start your marketing campaigns off right in 2020.

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SEMrush Q&A: Your Webinar Social Media Questions Answered

SEMrush Q&A: Your Webinar Social Media Questions Answered

We are back with more webinar questions our community needed to be answered. This time, we are focusing on social media questions about audience building, engagement loss on Pinterest, Instagram traffic, hiring a social media marketing company, and non-profit Instagram marketing strategies.

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What's Popping? 4 Types of Pop-ups You Should Have On Your Website

What's Popping? 4 Types of Pop-ups You Should Have On Your Website

This article discusses 4 types of pop-ups that you should have on your website if you want to pick-up new leads without the risk of being annoying. It also includes multiple examples of great pop-ups you can learn from. This article will cover the most important mistakes you need to avoid when creating pop-ups if you want to preserve a smooth user experience.

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Yes, An AI-Generated Blog Can Rank — And That’s Scary

Yes, An AI-Generated Blog Can Rank — And That’s Scary

New tools like GPT-2 mark a new era in digital content creation with massive implications for organic search and SEO in general. It appears possible for someone to create a highly visited blog in a day without a word of human-written content — so we ran an experiment and created a blog. Find out what happened, how many links we got, and how Google responded.

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Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Hi, I am Jason Barnard, and in this week‘s Weekly Wisdom, I will discuss how to get your brand into Google‘s knowledge graph, what the knowledge graph is, what you need to do to get your brand in the knowledge graph, and more. So check out this week‘s video and learn what you need to do get ahead.

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How Brands Clash on Social Media: Christmas Battle

How Brands Clash on Social Media: Christmas Battle

This year we have compared six pairs of the most bitter rivals in the market today, comparing their Christmas YouTube videos and their performance and declaring a winner for each. Ready to find out who took home the grand prize this holiday season? Read further!

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21 Beginner-Friendly Tips for Landing Freelance Writing Jobs

Whether you’re a seasoned freelance writer or a beginner with no experience, freelance writing jobs are plentiful — if… You know where to look; You know how to promote yourself; And you know how to differentiate yourself from your fellow freelance writers. And that’s where we come in. If you’re a freelancer who wants to …

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SEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)

SEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)

When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To help with this, we’re going to take you step by step through the process of finding the data you can use to advance your campaigns on both marketing platforms along with sharing some advice from top experts in the field.

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