This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.

Building backlinks for your domain can be a long and vigorous process. SEMrush will help you with your backlink efforts and make the process easy and user friendly. This blog will go over the best tips and tricks for the Link building Tool within SEMrush.

In today‘s Weekly Wisdom, Tony is going to go over how to look at and evaluate the following in Google AnalytIcs: Conversions, Click Assisted Conversions, Assisted Conversions, Assisted Conversion Value, Attribution, Last Interaction vs. Linear, Custom Weighted Attributions and much more. You can‘t miss it.

Less is sometimes more. Low-value pages can harm your business. Large scale removal of URLs from a website is not easy because of a multitude of factors. However, Google provides a number of free tools that can support the procedure. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

Whether you are interested in establishing your brand as an influencer on Pinterest or want to better understand the Pinterest influencers you’d like to work with, we’ve gathered some valuable data and insights for you.

Google has released a massive core updated and has confirmed they retired rel=next/prev markup. They have also offered new ad updates and tool features. Find out what changes they have made the last two weeks and gain further insights about each new feature in our Marketing Scoop podcast.

In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes.

Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices.

Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA - Product Display Ads, and more.

Looking for a tutorial showing you how to install WordPress, but keep finding resources that tackle every method except the one you need? We’ve got your back. In this post, we break down every conceivable way there is to install WordPress. You’ll learn how to install WordPress using cPanel, Softaculous, MOJO, Fantastico, and QuickInstall; locally(...)

The post How to Install WordPress in 5 Minutes or Less (2019) appeared first on Smart Blogger.

Whether your blog is brand new or already established, you can never have enough traffic. Seriously… I work at an SaaS company called Ahrefs, and even though the Ahrefs blog pulls in over 200k organic traffic every month, we still experiment with ways to promote our blog and bring in more traffic. Because let’s face it: It’s 2019.(...)

The post How to Promote Your Blog in 2019: 9 Creative Strategies appeared first on Smart Blogger.

Website migration is a complex and challenging process, and definitely not something you want to go into without a clear plan. To help you out, we’ve created the Website Migration Checklist, which can be used both as a guide and an interactive blueprint for a site move of any type. Select your migration case, follow the instructions and tick off the completed tasks.

Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful. In this article, you‘re going to read the 3 main mistakes to avoid before doing Facebook Ads, and see 3 steps to create a successful Facebook Ads Strategy for e-commerce.

SEMrush recently had a webinar with three SEO experts that help clients with blogging optimization - Shelly Fagin, Casey Markee, and Arsen Rabinovich. They answered questions submitted by bloggers and gave so much information we decided to create a written transcript for our readers. The 90-minute webinar has been one of the most watched we have had. Check it out.

This week, we are going to be looking at a dummy‘s guide to internal link building. In particular, looking at things like internal link distribution I find it really interesting because it is showing me where I am linking to in terms of strongest pages on the site all the way down to the weakest ones.

Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.

There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019.

To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.

You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few jobs already. (Good for you!) But then a(...)

The post Ghostwriting 101: How to Get Paid Big Bucks As a Ghostwriter appeared first on Smart Blogger.

Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.

Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!

Unlike most social channels, Pinterest seems more intent on boosting organic exposure than it does on restricting it. This article will take you through some critical high-level factors to consider when optimizing your Pinterest content for increased exposure.

PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.

In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast with guests JD Prater and Joe Martinez discuss the latest Google updates and developments in more detail.

It’s okay to admit it. That deep, dark secret you don’t want anyone to know. That thought which keeps you up night after night. You want… to rule the world! You want to dominate your industry and be the envy of all. You want the house in the Hamptons and the spoils that go with(...)

The post 21 Blogging Milestones on the Path to World Domination appeared first on Smart Blogger.

Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.

Looking for and obtaining local citations is often not easy, but there is one you can use right now! One that will require little work on your part and will include all the information you want about your business. Find out how to get it in this informative article by Tim Capper.

Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how to deal with flukes and much more.